Making Social Technologies Work

Ronan Gruenbaum is Professor of Marketing and Technology and Associate Dean at the London postgraduate campus of Hult International Business School, having joined Hult from Ashridge Business School where he was, most recently, Associate. Ronan has over fifteen years' corporate experience in e-commerce, digital marketing, mobile technologies, online learning and social media and in addition to teaching on MBA and executive education programmes has spoken extensively on the role of social technologies in business education at conferences for industry organisations AACSB, EFMD, CEEMAN, ECBE and ABS. He is the author of a chapter on the role of social technologies in business education 'When the classroom is no longer a room' in the Palgrave Macmillan book The Future of Learning: insights and innovations from executive development. Ronan blogs at www.TechnoWaffle.com and Tweets as @SealTree.

"My first thought was 'Oh lord, another Social Media book' but then, I actually read it. This one is worth the time good analysis, good examples, and good advice." -Vint Cerf, Internet Pioneer "Many books detail why new technologies are changing business Ronan Gruenbaum refreshingly shows us how organizations can embrace and adopt them." -Erik Qualman, Pulitzer Prize Nominated Author "With Social Media comes great responsibility. These networks are communities for building businesses and also for tearing them down. Ronan shows you how to inspire communities to build a meaningful and engaged brand in a new era of connected consumerism." -Brian Solis, digital analyst; anthropologist; author of What's the Future of Business (WTF) "Too many businesses from start up to scale-up misunderstand the importance of implementing Social Media correctly. And with thousands upon thousands of ill-informed blogs, articles, and frankly Social-Media-voodoo available on the web, the business world is ready for a simple and effective framework like SITCER to bring reality and experience to the forefront of our professional lives. This is a 'must-read'." -Chris Howard, Mentor & Adviser, Techstars the world's most successful entrepreneur accelerator "There are many books that talk about the 'what' of Social Media, but avoid the 'how'. Ronan tackles the latter head on with academic rigour. His framework highlights effectively how to integrate Social Technologies in any organization.' -Christer Holloman, author of The Social Media MBA "You will not find a more readable, more comprehensive or more commercially pragmatic guide to Social Technologies. Most useful to business readers, but lots of gems for individuals as well." -Andrew Campbell, author of more than ten books including Strategy for the Corporate Level (2014) and Think Again (2008)

• 1. What is it? 2. Why it matters 3. How to do it 4. The Future's Bright