Melinda Papp is Assistant Professor in Japanese Culture and Society at the Department of Japanese Studies, Eötvös Loránd University (ELTE) University, Hungary. She has published on themes concerning Japanese folklore religious beliefs, modern patterns of family rituals, and consumption. She has edited the volume Encounters with Japan: Japanese Studies in the Visegrad Four Countries.

“The book will be equally valuable to those conducting research on consumption in the Asia Pacific region, especially in comparison with the ‘West,’ for academics dealing with the history and/or the contemporary pattern of different kinds of festivities, as well as for researchers engaged in anthropological or sociological examinations of contemporary urban societies, or in gender studies.” (Ferenc Takó, Journal of Religion in Japan, Vol. 8 (1-3), 2019)

• Introduction.- Chapter One: The study of ritual in contemporary urban society.- Chapter Two: Consumption and ritual.- Chapter Three: Consumer culture and changes to the ritual calendar in postwar urban Japan.- Chapter Four: Shichigosan: The history of a Japanese childhood rite of passage.- Chapter Five: Business sector, media and religious institutions.- Chapter Six: Constructing the ritual: dress, photographs, actors, and script.- Conclusion: Children, women, and families: Creating a ritual for one and all.- Bibliography.

Melinda Papp is Assistant Professor in Japanese Culture and Society at the Department of Japanese Studies, Eötvös Loránd University (ELTE) University, Hungary. She has published on themes concerning Japanese folklore religious beliefs, modern patterns of family rituals, and consumption. She has edited the volume Encounters with Japan: Japanese Studies in the Visegrad Four Countries.

“The book will be equally valuable to those conducting research on consumption in the Asia Pacific region, especially in comparison with the ‘West,’ for academics dealing with the history and/or the contemporary pattern of different kinds of festivities, as well as for researchers engaged in anthropological or sociological examinations of contemporary urban societies, or in gender studies.” (Ferenc Takó, Journal of Religion in Japan, Vol. 8 (1-3), 2019)

• Introduction.- Chapter One: The study of ritual in contemporary urban society.- Chapter Two: Consumption and ritual.- Chapter Three: Consumer culture and changes to the ritual calendar in postwar urban Japan.- Chapter Four: Shichigosan: The history of a Japanese childhood rite of passage.- Chapter Five: Business sector, media and religious institutions.- Chapter Six: Constructing the ritual: dress, photographs, actors, and script.- Conclusion: Children, women, and families: Creating a ritual for one and all.- Bibliography.

Melinda Papp is Assistant Professor in Japanese Culture and Society at the Department of Japanese Studies, Eötvös Loránd University (ELTE) University, Hungary. She has published on themes concerning Japanese folklore religious beliefs, modern patterns of family rituals, and consumption. She has edited the volume Encounters with Japan: Japanese Studies in the Visegrad Four Countries.

“The book will be equally valuable to those conducting research on consumption in the Asia Pacific region, especially in comparison with the ‘West,’ for academics dealing with the history and/or the contemporary pattern of different kinds of festivities, as well as for researchers engaged in anthropological or sociological examinations of contemporary urban societies, or in gender studies.” (Ferenc Takó, Journal of Religion in Japan, Vol. 8 (1-3), 2019)

• Introduction.- Chapter One: The study of ritual in contemporary urban society.- Chapter Two: Consumption and ritual.- Chapter Three: Consumer culture and changes to the ritual calendar in postwar urban Japan.- Chapter Four: Shichigosan: The history of a Japanese childhood rite of passage.- Chapter Five: Business sector, media and religious institutions.- Chapter Six: Constructing the ritual: dress, photographs, actors, and script.- Conclusion: Children, women, and families: Creating a ritual for one and all.- Bibliography.