Political Advertising in the 2014 European Parliament Elections

Inbunden, Engelska, 2017

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Beskrivning

This timely publication offers a fresh scholarly assessment of political advertising across the EU, as well as an insight into differing political and regulatory systems related to political advertising in the individual member states.

Produktinformation

Utgivningsdatum:2017-08-01
Mått:148 x 210 x 22 mm
Vikt:462 g
Format:Inbunden
Språk:Engelska
Antal sidor:243
Upplaga:17001
Förlag:Palgrave Macmillan
ISBN:9781137569806

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Mer om författaren

Christina Holtz-Bacha is Professor of Communication at Friedrich-Alexander Universität Erlangen-Nürnberg, Germany. Edoardo Novelli is Associate Professor at the University of Roma Tre, Italy.Kevin Rafter is Professor of Political Communication at Dublin City University, Ireland.

Innehållsförteckning

1. Introduction.- 2. Background to the elections.- 3. Regulation of electoral advertising in Europe.- 4. Representations of the European project.- 5. Representations of the Economic Crisis and Austerity Politics.- 6. A Negative Touch in Posters and Spots.- 7. Populist Politics and the ‘radical right’ in 2014 Elections.- 8. Old vs. New Europe? Differences in content and style of political advertising.- 9. Central-Eastern campaigning for the European parliament - In search of common patterns.- 10. The first time for everything: Political Advertising in a new Member State.- 11. Candidate-oriented but no European Spitzenkandidaten. The role of candidates in political advertising.- 12. Persuading beyond Words: Visual Appeals in the 2014 European Parliament Election Campaign.-