E-bok, Engelska, 2015
Political Branding Strategies
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Beskrivning
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Produktinformation
- Utgivningsdatum: 2015-12-03
- Språk: Engelska
- Filformat: PDF
- Kopieringsskydd: LCP
- ISBN: 9781137580290
- Förlag: Palgrave Macmillan UK
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