Lorann Downer – författare
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2 produkter
2 produkter
Inbunden, Engelska, 2015
599 kr
Skickas inom 10-15 vardagar
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
E-bok
PDF, Engelska, 2015791 kr
Läs direkt efter köp
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.