Lorann Downer is a sessional lecturer at the University of Queensland, Australia. Passionate about political marketing, branding and communications, she previously worked as a political journalist and in senior communications roles for two Queensland Premiers.

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• PrelimsList of Tables/Figures/Feature BoxesPersonal AcknowledgementsFormal Acknowledgements for third party materials1. Introduction2. Understanding and Evaluating Political Branding3. Crafting and Crashing Kevin074. Desperately Seeking The Real Julia5. The Lessons of Branded Politics6. Afterword by Mike Kaiser, former Australian Labor Party campaign practitionerIndex