Inbunden, Engelska, 2015
Political Branding Strategies
Campaigning and Governing in Australian Politics
Del i serien Palgrave Studies in Political Marketing and Management
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Beskrivning
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Produktinformation
- Utgivningsdatum: 2015-12-03
- Mått: 140 x 216 x 21 mm
- Vikt: 344 g
- Format: Inbunden
- Språk: Engelska
- Serie: Palgrave Studies in Political Marketing and Management
- Antal sidor: 146
- Upplaga: 15001
- Förlag: Palgrave Macmillan
- ISBN: 9781137580283
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Mer om författaren
Lorann Downer is a sessional lecturer at the University of Queensland, Australia. Passionate about political marketing, branding and communications, she previously worked as a political journalist and in senior communications roles for two Queensland Premiers.
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