Palgrave Studies in Political Marketing and Management – serie
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25 produkter
Political Branding Strategies
Campaigning and Governing in Australian Politics
Inbunden, 2015
605 kr
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Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and …
Political Marketing and the 2015 UK General Election
Av Darren G. Lilleker, Mark Pack
Inbunden, 2016
551 kr
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This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages …
Marketing Leadership in Government
Communicating Responsiveness, Leadership and Credibility
Av Edward Elder
Inbunden, 2016
551 kr
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This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be …
Marketing Leadership in Government
Communicating Responsiveness, Leadership and Credibility
Av Edward Elder
Häftad, 2018
551 kr
Lägg i varukorg
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be …
Recruiting and Retaining Party Activists
Political Management at the Grassroots
Inbunden, 2020
605 kr
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This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door campaigning is widely regarded as being a key element in a successful election campaign. However, for door-to-door campaigning to work, a large …
Political Marketing in the 2019 Canadian Federal Election
Av Jamie Gillies, Vincent Raynauld m. fl.
Inbunden, 2020
551 kr
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This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau’s leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian …
Political Marketing Alchemy
The State of Opinion Research
Inbunden, 2020
551 kr
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Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world. As a result, polls are now assumed to be inaccurate at best, manipulative at worst. Nevertheless, corporations, the media, …
Political Marketing Alchemy
The State of Opinion Research
Häftad, 2021
551 kr
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Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world. As a result, polls are now assumed to be inaccurate at best, manipulative at worst. Nevertheless, corporations, the media, …
Political Marketing and Management in the 2020 New Zealand General Election
Av Edward Elder, Jennifer Lees-Marshment
Inbunden, 2021
660 kr
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This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, …
Political Branding in Turbulent times
Inbunden, 2021
714 kr
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Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the most extreme, fascist forces …
Political Marketing in the 2020 U.S. Presidential Election
Inbunden, 2021
714 kr
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This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election,it uniquely …
Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups
Av Andrew Lim
Inbunden, 2022
308 kr
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This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal …
Political Marketing in the 2021 Canadian Federal Election
Av Jamie Gillies, Vincent Raynauld m. fl.
Inbunden, 2023
551 kr
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This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, …
Political Marketing and Management in the 2024 UK Election
Av Jennifer Lees-Marshment, Ioannis Zisis
Inbunden, 2025
442 kr
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This book explores the design, execution and impact of political marketing and management in the UK 2024 general election. It covers strategy, branding, advertising, persuasive communication and advertising, leaders crisis management, local government management and ethical issues. It highlights …
Political Marketing and Management in the 2024 UK Election
Av Jennifer Lees-Marshment, Ioannis Zisis
Häftad, 2026
442 kr
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This book explores the design, execution and impact of political marketing and management in the UK 2024 general election. It covers strategy, branding, advertising, persuasive communication and advertising, leaders crisis management, local government management and ethical issues. It highlights …
Political Marketing in the 2024 U.S. Presidential Election
Inbunden, 2025
442 kr
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This book focuses on the spectacle of the 2024 U.S. presidential election from the return of Donald Trump and the decision by Joe Biden to drop out of the presidential race and endorse Kamala Harris as the Democratic presidential nominee to the campaign sprint culminating in Trump’s win in …
Political Branding in Ghana
Designing and Delivering the Political Brand Promise
Av Joyce Manyo
Inbunden, 2026
485 kr
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This is a pioneer book on political branding in Ghana hence, explores political branding from a developing democratic context. It discusses how political branding principles have been adapted to suit the unique context of Ghana and how political branding in Ghana connects with similar practices in …
Applying Public Opinion in Governance
The Uses and Future of Public Opinion in Managing Government
Inbunden, 2017
605 kr
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This book explores how public opinion is used to design, monitor and evaluate government programmes in Australia, Canada, New Zealand, and the United Kingdom. Using information collected from the media and from international practitioners in the public opinion field, as well as interviews in each …
Political Marketing and Management in Ghana
A New Architecture
Av Kobby Mensah
Inbunden, 2017
660 kr
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This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand …
Political Marketing in the 2016 U.S. Presidential Election
Inbunden, 2017
605 kr
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This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing …
Market Driven Political Advertising
Social, Digital and Mobile Marketing
Inbunden, 2018
605 kr
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Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising …
Applying Public Opinion in Governance
The Uses and Future of Public Opinion in Managing Government
Häftad, 2018
605 kr
Lägg i varukorg
This book explores how public opinion is used to design, monitor and evaluate government programmes in Australia, Canada, New Zealand, and the United Kingdom. Using information collected from the media and from international practitioners in the public opinion field, as well as interviews in each …
Political Marketing and Management in Ghana
A New Architecture
Av Kobby Mensah
Häftad, 2018
660 kr
Lägg i varukorg
This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand …
Political Marketing in the 2016 U.S. Presidential Election
Häftad, 2018
605 kr
Lägg i varukorg
This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing …
Political Marketing and Management in the 2017 New Zealand Election
Inbunden, 2018
605 kr
Lägg i varukorg
This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister. Utilising rich data sources that include a 250,000 Vote …
