Palgrave Studies in Political Marketing and Management – serie
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24 produkter
24 produkter
Political Branding Strategies
Campaigning and Governing in Australian Politics
Inbunden, Engelska, 2015
587 kr
Skickas inom 10-15 vardagar
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
534 kr
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Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats).
Marketing Leadership in Government
Communicating Responsiveness, Leadership and Credibility
Inbunden, Engelska, 2016
534 kr
Skickas inom 10-15 vardagar
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies.
Marketing Leadership in Government
Communicating Responsiveness, Leadership and Credibility
Häftad, Engelska, 2018
534 kr
Skickas inom 10-15 vardagar
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies.
Recruiting and Retaining Party Activists
Political Management at the Grassroots
Inbunden, Engelska, 2020
587 kr
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This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning.
534 kr
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This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau’s leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People’s Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.
534 kr
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The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams—media polling, commercial public opinion research and political polling—are pushing market intelligence into a new phase of development.
534 kr
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The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams—media polling, commercial public opinion research and political polling—are pushing market intelligence into a new phase of development.
640 kr
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This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections.
693 kr
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The topical and provocative content of the chapters, all focusing on recent political events and phenomena in the political arena, should appeal to researchers, branding practitioners, politicians, and members of the public seeking to deepen their understanding of current events and political branding concepts.
693 kr
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This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president.
Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups
Inbunden, Engelska, 2022
294 kr
Skickas inom 5-8 vardagar
This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding.
534 kr
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This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.
429 kr
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429 kr
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This book focuses on the spectacle of the 2024 U.S. presidential election from the return of Donald Trump and the decision by Joe Biden to drop out of the presidential race and endorse Kamala Harris as the Democratic presidential nominee to the campaign sprint culminating in Trump’s win in November. A follow-up to Political Marketing in the 2020 U.S. Presidential Election, it uniquely focuses on political marketing and branding strategies, with particular attention to how changes since the last election, especially new technologies and media platforms, have emerged as branding and marketing outlets for both campaigns. This election was again as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters, as both campaigns tried to engage different parts of the electorate. Every American presidential election tends to herald in new political branding and marketing strategies. This book presents diverse scholarly research and perspectives, with practitioner-relevant content that will advance current understandings of political marketing and branding theories.
Political Branding in Ghana
Designing and Delivering the Political Brand Promise
Inbunden, Engelska, 2026
461 kr
Kommande
This is a pioneer book on political branding in Ghana hence, explores political branding from a developing democratic context. It discusses how political branding principles have been adapted to suit the unique context of Ghana and how political branding in Ghana connects with similar practices in developed countries to show that political branding is valuable in both advanced and developing democracies. The book argues that political branding is a continuous management activity therefore, does not end when elections are won. So, in government key branding techniques need to be applied to keep the political brand relevant to the political market. It therefore provides a novel theoretical model that offers data-led understanding of designing and delivering the political brand promise as a pre-and -post election political branding tool to offer deep insight into political branding beyond elections.
Applying Public Opinion in Governance
The Uses and Future of Public Opinion in Managing Government
Inbunden, Engelska, 2017
587 kr
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This book explores how public opinion is used to design, monitor and evaluate government programmes in Australia, Canada, New Zealand, and the United Kingdom.
640 kr
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This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation.
587 kr
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This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.
587 kr
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Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world.
Applying Public Opinion in Governance
The Uses and Future of Public Opinion in Managing Government
Häftad, Engelska, 2018
587 kr
Skickas inom 10-15 vardagar
This book explores how public opinion is used to design, monitor and evaluate government programmes in Australia, Canada, New Zealand, and the United Kingdom.
640 kr
Skickas inom 10-15 vardagar
This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation.
587 kr
Skickas inom 10-15 vardagar
This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.
587 kr
Skickas inom 10-15 vardagar
This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.