Political Marketing and Management in the 2024 UK Election

Jennifer Lees-Marshment is Professor of Political Marketing and Management at the University of Dundee, UK. She has edited or contributed to books on elections in the UK, Canada, US and New Zealand. Ioannis Zisis is Lecturer in Marketing at the University of Dundee, UK. He is an expert in branding and social media, with a particular focus on political communication, government branding and political representatives.

• 1. Introduction: Political Marketing and Management in the UK.- 2. Political marketing strategy in the UK 2024 election.- 3. The Conservative Brand Conundrum, 2019-2024.- 4. Developing the Labour Party and Keir Starmer brand.- 5.  Applying Emotion to Create Persuasive messages: political party websites during the 2025 UK General Election.- 6. An ad for every campaign objective; political advertising in the 2024 UK election.- 7. The Political Management of Crises: A Study of Two Leaders.- 8. Government Communication on the Covid-19 pandemic.- 9. The Power of the Grassroots: Understanding Local Government's Influence.- 10. The ethical concerns with political marketing communication tactics.- 11. Political management behind the scenes: the mismanagement of advisers at the heart of government.- 12. Political marketing and management lessons from the 2024 UK election.