Political Branding in Turbulent times

Inbunden, Engelska, 2021

Del i serien Palgrave Studies in Political Marketing and Management

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Beskrivning

The topical and provocative content of the chapters, all focusing on recent political events and phenomena in the political arena, should appeal to researchers, branding practitioners, politicians, and members of the public seeking to deepen their understanding of current events and political branding concepts.

Produktinformation

Utgivningsdatum:2021-10-26
Mått:148 x 210 x 17 mm
Vikt:370 g
Format:Inbunden
Språk:Engelska
Serie:Palgrave Studies in Political Marketing and Management
Antal sidor:161
Förlag:Springer Nature Switzerland AG
ISBN:9783030832285

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Mer om författaren

Dr Mona Moufahim is Senior Lecturer at the Stirling Management School at the University of Stirling in Scotland, UK. She is the current Chair of the Political Marketing Special Interest Group of the Academy of Marketing. Her research focuses on identity, extreme right politics, and political marketing and consumption.

Innehållsförteckning

Chapter 1: Introduction- Political Branding in turbulent times.- Chapter 2: Political Brand Identity and Image: Manifestations, Challenges and Tensions.- Chapter 3: Political Branding in the USA Election of 2020.- Chapter 4: A tale of trust and betrayal: Jokowi’s anti-corruption brand creation and transgression.- Chapter 5: Influencers and the building of political brands – the case of India.- Chapter 6: Toxic Shock: Brexit and the lessons to be learned by UK’s political ‘brands’.- Chapter 7: Movement parties as brand platforms: The Case of 5 Star Movement.- Chapter 8: How trust wins against criticism: Promise concept as a political branding tool: Lessons from Polish politics.- Chapter 9: Conclusion: The ethical challenges at the heart of Political Branding.