Political Marketing and Management in Ghana

A New Architecture

Häftad, Engelska, 2018

640 kr

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This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation.

Kobby Mensah is a Lecturer at the University of Ghana Business School and Coordinator of Marketing and Communication (UGBS Marcoms).

1. Political Marketing and Management: A New Architecture; Kobby Mensah.- 2. Political Communication and Public Relations in the Ghanaian Media: Building an Emotional Environment with Propaganda; James Abugre.- 3.Change in Party Leadership, Party Brand Image and Voter Choice; Kobby Mensah.- 4. Political Party Branding and Voter Choice in Ghana; Bedman Narteh, Kobby Mensah and Joyce Nyanzu.- 5. Political Financing and Fund-Raising in Ghana; Ibrahim Bedi.- 6. Political Party Financing and Reporting in Ghana: Practitioner Perspectives; Hon. Alban S. K. Bagbin and Albert Ahenkan.- 7. Voter Motivations in a Developing Democracy; A Marketing Perspective; Anas Sulemana, E.Y Tweneboah-Koduah and Kobby Mensah.- 8. Political Management and Human Resources Practices of Political Parties in Ghana; James Abugre.- 9. Exploring the Prospects and Limits of Modern Democracy in Africa: The Role of Leaders; Kwasi Dartey-Baah.- 10. Conclusion; Kobby Mensah.