Political Marketing
Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, André Turcotte
Inbunden
2 113 kr
Marketing Leadership in Government
Communicating Responsiveness, Leadership and Credibility
Häftad, Engelska, 2018
534 kr
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Beskrivning
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies.
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