Edward Elder – författare
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9 produkter
Political Marketing
Principles and Applications
Av Jennifer Lees-Marshment, Brian Conley m. fl.
Inbunden, 2019
2504 kr
Lägg i varukorg
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages …
Political Marketing
Principles and Applications
Av Jennifer Lees-Marshment, Brian Conley m. fl.
Häftad, 2019
617 kr
Lägg i varukorg
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages …
Marketing Leadership in Government
Communicating Responsiveness, Leadership and Credibility
Av Edward Elder
Inbunden, 2016
551 kr
Lägg i varukorg
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be …
Marketing Leadership in Government
Communicating Responsiveness, Leadership and Credibility
Av Edward Elder
E-bok, 2016
779 kr
Lägg i varukorg
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be …
Marketing Leadership in Government
Communicating Responsiveness, Leadership and Credibility
Av Edward Elder
Häftad, 2018
551 kr
Lägg i varukorg
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be …
Political Marketing
Principles and Applications
Av Jennifer Lees-Marshment, Brian Conley m. fl.
E-bok, 2019
727 kr
Lägg i varukorg
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages …
Political Marketing
Principles and Applications
Av Jennifer Lees-Marshment, Brian Conley m. fl.
E-bok, 2019
727 kr
Lägg i varukorg
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages …
Political Marketing and Management in the 2020 New Zealand General Election
Av Edward Elder, Jennifer Lees-Marshment
Inbunden, 2021
660 kr
Lägg i varukorg
This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, …
Political Marketing and Management in the 2020 New Zealand General Election
Av Jennifer Lees-Marshment, Edward Elder
E-bok, 2021
897 kr
Lägg i varukorg
This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, …