Political Marketing in the 2016 U.S. Presidential Election

Inbunden, Engelska, 2017

Del i serien Palgrave Studies in Political Marketing and Management

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Beskrivning

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.

Produktinformation

Utgivningsdatum:2017-08-11
Mått:148 x 210 x undefined mm
Format:Inbunden
Språk:Engelska
Serie:Palgrave Studies in Political Marketing and Management
Antal sidor:122
Förlag:Springer International Publishing AG
ISBN:9783319593449

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Mer om författaren

Jamie Gillies is Associate Professor of Communications and Public Policy and Acting Director of the Frank McKenna Centre for Communications and Public Policy at St. Thomas University in Fredericton, New Brunswick, Canada.

Innehållsförteckning

1. Introduction. The 2016 U.S. Presidential Election; Jamie Gillies.- 2. “Different Strokes for Different Folks”: Implications of Voter Micro-Targeting and Appeal in the Age of Donald Trump; Vincent Raynauld and André Turcotte.- 3. Thinking What He Says: Market Research and the Making of Donald Trump’s 2016 Presidential Campaign; Brian Conley.- 4. Trump and the Republican Brand Refresh.; Ken Cosgrove.- 5. The 2016 U.S. Primaries: Parties and Candidates in a World of Big Data; Neil Bendle, Joseph Ryoo and Alina Nastasoiu.- 6. The Clinton Campaign: Appeals to Moderate Swing Voters through Anti-Trump Targeted Communication; Edward Elder.- 7. “Feel the Bern”: Marketing Bernie Sanders and Democratic Socialism to Primary Voters Jamie Gillies.- 8. Conclusion. The U.S. Presidential Race: Advances and Insights for Political Marketing Practice; Jamie Gillies.