Professor Dominic Shellard is the vice-chancellor of De Montfort University, Leicester, UK and an expert on post-war British Theatre. He is the author of nine books and the leader of the British Library Theatre Archive Project. He authored the Arts Council England project Economic Impact Study of UK Theatre and An Economic Impact Study of Welsh National Opera within Wales. Dr Siobhan Keenan is a reader in Shakespeare and Renaissance Literature at De Montfort University, Leicester, UK. She has published widely on early modern theatre history and is the author of several books, including Travelling Players in Shakespeare’s England (Palgrave Macmillan, 2002) and Acting Companies and Their Plays in Shakespeare’s London.

• Foreword by Bruno Frey, Zeppelin University, Germany.- Chapter 1: Introduction; Dominic Shellard, Siobhan Keenan, de Montfort University, UK.- Chapter 2: Shakespeare and the Market in his Own Day; Siobhan Keenan.- Chapter 3: Shakespeare and the Impact of Editing; Gabriel Egan, de Montfort University, UK.- Chapter 4: Marketing Shakespeare on Film: From Tragedy to Biopic, Deborah Cartmell, de Montfort University, UK.- Chapter 5. Shakespearean Actors, Memes, Social Media and the Circulation of Shakespearean ‘Value’; Anna Blackwell, de Montfort University, UK.- Chapter 6: Ales, Beers, Shakespeares; Graham Holderness and Bryan Loughrey, University of Hertfordshire, UK.- Chapter 7. A King Rediscovered: the Economic Impact of Richard III and Richard III on the City of Leicester; Dominic Shellard-. Chapter 8: Shakespeare is ‘GREAT’ Conrad Bird, GREAT Britain Campaign, Foreign and Commonwealth Office, UK; Jason Eliadis and Harvey Scriven, Arcadian Consultancy, UK.- Chapter 9: Sponsored by Shakespeare; Susan Bennett, University of Calgary, Canada.

Professor Dominic Shellard is the vice-chancellor of De Montfort University, Leicester, UK and an expert on post-war British Theatre. He is the author of nine books and the leader of the British Library Theatre Archive Project. He authored the Arts Council England project Economic Impact Study of UK Theatre and An Economic Impact Study of Welsh National Opera within Wales. Dr Siobhan Keenan is a reader in Shakespeare and Renaissance Literature at De Montfort University, Leicester, UK. She has published widely on early modern theatre history and is the author of several books, including Travelling Players in Shakespeare’s England (Palgrave Macmillan, 2002) and Acting Companies and Their Plays in Shakespeare’s London.

• Foreword by Bruno Frey, Zeppelin University, Germany.- Chapter 1: Introduction; Dominic Shellard, Siobhan Keenan, de Montfort University, UK.- Chapter 2: Shakespeare and the Market in his Own Day; Siobhan Keenan.- Chapter 3: Shakespeare and the Impact of Editing; Gabriel Egan, de Montfort University, UK.- Chapter 4: Marketing Shakespeare on Film: From Tragedy to Biopic, Deborah Cartmell, de Montfort University, UK.- Chapter 5. Shakespearean Actors, Memes, Social Media and the Circulation of Shakespearean ‘Value’; Anna Blackwell, de Montfort University, UK.- Chapter 6: Ales, Beers, Shakespeares; Graham Holderness and Bryan Loughrey, University of Hertfordshire, UK.- Chapter 7. A King Rediscovered: the Economic Impact of Richard III and Richard III on the City of Leicester; Dominic Shellard-. Chapter 8: Shakespeare is ‘GREAT’ Conrad Bird, GREAT Britain Campaign, Foreign and Commonwealth Office, UK; Jason Eliadis and Harvey Scriven, Arcadian Consultancy, UK.- Chapter 9: Sponsored by Shakespeare; Susan Bennett, University of Calgary, Canada.

Professor Dominic Shellard is the vice-chancellor of De Montfort University, Leicester, UK and an expert on post-war British Theatre. He is the author of nine books and the leader of the British Library Theatre Archive Project. He authored the Arts Council England project Economic Impact Study of UK Theatre and An Economic Impact Study of Welsh National Opera within Wales. Dr Siobhan Keenan is a reader in Shakespeare and Renaissance Literature at De Montfort University, Leicester, UK. She has published widely on early modern theatre history and is the author of several books, including Travelling Players in Shakespeare’s England (Palgrave Macmillan, 2002) and Acting Companies and Their Plays in Shakespeare’s London.

• Foreword by Bruno Frey, Zeppelin University, Germany.- Chapter 1: Introduction; Dominic Shellard, Siobhan Keenan, de Montfort University, UK.- Chapter 2: Shakespeare and the Market in his Own Day; Siobhan Keenan.- Chapter 3: Shakespeare and the Impact of Editing; Gabriel Egan, de Montfort University, UK.- Chapter 4: Marketing Shakespeare on Film: From Tragedy to Biopic, Deborah Cartmell, de Montfort University, UK.- Chapter 5. Shakespearean Actors, Memes, Social Media and the Circulation of Shakespearean ‘Value’; Anna Blackwell, de Montfort University, UK.- Chapter 6: Ales, Beers, Shakespeares; Graham Holderness and Bryan Loughrey, University of Hertfordshire, UK.- Chapter 7. A King Rediscovered: the Economic Impact of Richard III and Richard III on the City of Leicester; Dominic Shellard-. Chapter 8: Shakespeare is ‘GREAT’ Conrad Bird, GREAT Britain Campaign, Foreign and Commonwealth Office, UK; Jason Eliadis and Harvey Scriven, Arcadian Consultancy, UK.- Chapter 9: Sponsored by Shakespeare; Susan Bennett, University of Calgary, Canada.