Häftad, Engelska, 2016
Marketing and Consumption in Modern Japan
Av Kazuo Usui
Del i serien Routledge Studies in the Growth Economies of Asia
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Beskrivning
This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.
Produktinformation
- Utgivningsdatum: 2016-08-26
- Mått: 156 x 234 x 23 mm
- Vikt: 430 g
- Format: Häftad
- Språk: Engelska
- Serie: Routledge Studies in the Growth Economies of Asia
- Antal sidor: 216
- Förlag: Taylor & Francis Ltd
- ISBN: 9781138205987
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Mer om författaren
Kazuo Usui is a Professor at Saitama University, Faculty of Economics, Japan, and a Visiting Professor at the University of Edinburgh, Business School, UK.
Recensioner i media
"Professor Kazuo Usui has produced an original and insightful study of retail evolution and consumption in Japan. The use of a variety of sources to explain the changing distribution structures is an impressive template for studies of the retail and consumer history in other societies." – John Dawson, University of Edinburgh Business School
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