Historicising Transmedia Storytelling

Early Twentieth-Century Transmedia Story Worlds

AvMatthew Freeman

Inbunden, Engelska, 2016

Del i serien Routledge Research in Cultural and Media Studies

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Häftad

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Beskrivning

Tracing the industrial emergence of transmedia storytelling—typically branded a product of the contemporary digital media landscape—this book provides a historicised intervention into understandings of how fictional stories flow across multiple media forms. Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge, thereby providing a valuable contribution to the growing field of transmedia studies as well as to understandings of media convergence, popular culture, and historical media industries.

Produktinformation

Utgivningsdatum:2016-12-07
Mått:152 x 229 x 17 mm
Vikt:453 g
Format:Inbunden
Språk:Engelska
Serie:Routledge Research in Cultural and Media Studies
Antal sidor:220
Förlag:Taylor & Francis Ltd
ISBN:9781138217690

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Mer om författaren

Matthew Freeman is Senior Lecturer in Media and Communication at Bath Spa University, UK and Director of its Media Convergence Research Centre. He is the author of Industrial Approaches to Media (2016), and the co-author of Transmedia Archaeology (2014).

Recensioner i media

"This book is an important contribution to the study of transmedia storytelling. With the aim to historicise transmedia storytelling, it offers an original point of view on the topic. In these pages transmedia practices become key to re-reading in an innovative way the history of twentieth century popular culture." --Paolo Bertetti, University Of Siena, Italy

Innehållsförteckning

Introduction: Why Historicise?Part I: Defining Transmedia History1. Characterising Transmedia Storytelling: Character-Building, World-Building, Authorship2. Contextualising Transmedia Storytelling: Industrialisation, Consumer Culture, Media RegulationPart II: Exploring Transmedia History3. 1900–1918, From Fin-de-siècle to Fairy-Worlds: L. Frank Baum, the Land of Oz & Advertising4. 1918–1938, From Fairy-Worlds to Jungles: Edgar Rice Burroughs Inc., Tarzan & Corporate Authorship 5. 1938–1958, From Jungles to Krypton: DC Comics, Superman & Industry PartnershipsConclusion: Cross the Shifting Sands