Neri Karra is an Associate Professor in Entrepreneurship at IESEG University in France. She is also the founder of the Neri Karra luxury fashion brand.

‘Neri Karra’s personal and in-depth exposition of fascinating enterprise is highly compelling. The treatment of the birth and growth of this enterprise is explained analytically, and with the use of theoretical constructs. A must read for any student of the international enterprise. The writing style is engaging and informative.’ - Professor S. Tamer Cavusgil, Callaway Professorial Chair, Georgia State University, Atlanta, USA

• Introduction 1. International Entrepreneurs: The Founding and Success of Born-Global Fashion Firm 1.1 International Ventures from the Start 1.2 International Entrepreneurship in Context 1.3 Theoretical Models and Emerging Research Questions 1.4 Methodology 1.5 The Research Site: An International Fashion Firm 1.6 Data Collection 1.7 Data Analysis 1.8 Neroli: A Case of International Entrepreneurship 1.9 Development of a Born-Global Firm 1.10 Learning from Neroli 1.11 Determinants of Founding in a Born-Global Fashion Firm 1.12 Success Factors in a Born-Global Fashion Firm 1.13 Conclusion 2. Building a Business on Ethnic Ties: A Study of the Effects of Ethnic Networks on Entrepreneurial Activities 2.1 Ethnicity and Ethnic Entrepreneurship 2.2 Methodology 2.3 Neroli: An Ethnic Entrepreneurial Network 2.4 Ethnic Ties and Their Limits to Growth 2.5 Ethnic Ties as Enabling New Venture Formation and Success 2.6 Ethnic Ties as Constraining the Network 3. Cross-Cultural Research as Autoethnography: The Challenge and Opportunity of Studying Your Own Culture in International Management 3.1 The Phenomenon of Autoethnography 3.2 Autoethnography and International Management 3.3 Autoethnographic Research in International Management Research 3.4 Strengths of Autoethnographic Research 3.5 Disadvantages of Autoethnographic Research 3.6 Conclusions 4. Appendix: Overall Contributions and Direction for Future Research

Neri Karra is an Associate Professor in Entrepreneurship at IESEG University in France. She is also the founder of the Neri Karra luxury fashion brand.

‘Neri Karra’s personal and in-depth exposition of fascinating enterprise is highly compelling. The treatment of the birth and growth of this enterprise is explained analytically, and with the use of theoretical constructs. A must read for any student of the international enterprise. The writing style is engaging and informative.’ - Professor S. Tamer Cavusgil, Callaway Professorial Chair, Georgia State University, Atlanta, USA

• Introduction 1. International Entrepreneurs: The Founding and Success of Born-Global Fashion Firm 1.1 International Ventures from the Start 1.2 International Entrepreneurship in Context 1.3 Theoretical Models and Emerging Research Questions 1.4 Methodology 1.5 The Research Site: An International Fashion Firm 1.6 Data Collection 1.7 Data Analysis 1.8 Neroli: A Case of International Entrepreneurship 1.9 Development of a Born-Global Firm 1.10 Learning from Neroli 1.11 Determinants of Founding in a Born-Global Fashion Firm 1.12 Success Factors in a Born-Global Fashion Firm 1.13 Conclusion 2. Building a Business on Ethnic Ties: A Study of the Effects of Ethnic Networks on Entrepreneurial Activities 2.1 Ethnicity and Ethnic Entrepreneurship 2.2 Methodology 2.3 Neroli: An Ethnic Entrepreneurial Network 2.4 Ethnic Ties and Their Limits to Growth 2.5 Ethnic Ties as Enabling New Venture Formation and Success 2.6 Ethnic Ties as Constraining the Network 3. Cross-Cultural Research as Autoethnography: The Challenge and Opportunity of Studying Your Own Culture in International Management 3.1 The Phenomenon of Autoethnography 3.2 Autoethnography and International Management 3.3 Autoethnographic Research in International Management Research 3.4 Strengths of Autoethnographic Research 3.5 Disadvantages of Autoethnographic Research 3.6 Conclusions 4. Appendix: Overall Contributions and Direction for Future Research

Neri Karra is an Associate Professor in Entrepreneurship at IESEG University in France. She is also the founder of the Neri Karra luxury fashion brand.

‘Neri Karra’s personal and in-depth exposition of fascinating enterprise is highly compelling. The treatment of the birth and growth of this enterprise is explained analytically, and with the use of theoretical constructs. A must read for any student of the international enterprise. The writing style is engaging and informative.’ - Professor S. Tamer Cavusgil, Callaway Professorial Chair, Georgia State University, Atlanta, USA

• Introduction 1. International Entrepreneurs: The Founding and Success of Born-Global Fashion Firm 1.1 International Ventures from the Start 1.2 International Entrepreneurship in Context 1.3 Theoretical Models and Emerging Research Questions 1.4 Methodology 1.5 The Research Site: An International Fashion Firm 1.6 Data Collection 1.7 Data Analysis 1.8 Neroli: A Case of International Entrepreneurship 1.9 Development of a Born-Global Firm 1.10 Learning from Neroli 1.11 Determinants of Founding in a Born-Global Fashion Firm 1.12 Success Factors in a Born-Global Fashion Firm 1.13 Conclusion 2. Building a Business on Ethnic Ties: A Study of the Effects of Ethnic Networks on Entrepreneurial Activities 2.1 Ethnicity and Ethnic Entrepreneurship 2.2 Methodology 2.3 Neroli: An Ethnic Entrepreneurial Network 2.4 Ethnic Ties and Their Limits to Growth 2.5 Ethnic Ties as Enabling New Venture Formation and Success 2.6 Ethnic Ties as Constraining the Network 3. Cross-Cultural Research as Autoethnography: The Challenge and Opportunity of Studying Your Own Culture in International Management 3.1 The Phenomenon of Autoethnography 3.2 Autoethnography and International Management 3.3 Autoethnographic Research in International Management Research 3.4 Strengths of Autoethnographic Research 3.5 Disadvantages of Autoethnographic Research 3.6 Conclusions 4. Appendix: Overall Contributions and Direction for Future Research