Larry Powell is professor of Communication at the University of Alabama at Birmingham (UAB).Joseph Cowart is a retired political consultant.

If it has happened in American politics, not only has Larry Powell or Joe Cowart seen it, they probably were involved in it. This is book by two great political pros. It should be a must read for anyone involved in politics or any student of politics. If you don't read it and your opponent does, you will be at a great disadvantage.- James T. Kitchens, Ph. D.,The Kitchens GroupPowell’s experience as both an academic and a political consultant shine through to provide readers with an authentic look at this topic. This text will be helpful to those who are striving to teach students to be more politically literate and effective members of our society. - Melissa M. Smith, PhD, Mississippi University for Women, USAThis is the essential book for scholars and practitioners alike; it bridges the gap between academic study and professional application while providing an in-depth look at the realities of the modern campaign process. The strength of this book comes from the authors’ own experience, as it incorporates real life examples of both the how and the why of political consulting today. -Glenda Cantrell, PhD., The University of Alabama, USA

• Table of ContentsPart 1-An Overview of Political Communication Issues Political Communication: An Introduction Ethical Questions in Political Communication Political Socialization: The Development of Political Attitudes Campaign Strategies The Image of the Political Candidate Media Theory and Political CommunicationPart 2- The Campaign Team Campaign Organization Campaign Communications in the Mass Media Political Polling Campaign Communications: Direct Voter Contact Political Speeches Cyberspace: The Internet and Political CommunicationsPart 3- Campaign Concerns Press Coverage and Media Relations The Role of Political Money The Role of Interpersonal Influence Critical Events Analysis

Larry Powell is professor of Communication at the University of Alabama at Birmingham (UAB).Joseph Cowart is a retired political consultant.

If it has happened in American politics, not only has Larry Powell or Joe Cowart seen it, they probably were involved in it. This is book by two great political pros. It should be a must read for anyone involved in politics or any student of politics. If you don't read it and your opponent does, you will be at a great disadvantage.- James T. Kitchens, Ph. D.,The Kitchens GroupPowell’s experience as both an academic and a political consultant shine through to provide readers with an authentic look at this topic. This text will be helpful to those who are striving to teach students to be more politically literate and effective members of our society. - Melissa M. Smith, PhD, Mississippi University for Women, USAThis is the essential book for scholars and practitioners alike; it bridges the gap between academic study and professional application while providing an in-depth look at the realities of the modern campaign process. The strength of this book comes from the authors’ own experience, as it incorporates real life examples of both the how and the why of political consulting today. -Glenda Cantrell, PhD., The University of Alabama, USA

• Table of ContentsPart 1-An Overview of Political Communication Issues Political Communication: An Introduction Ethical Questions in Political Communication Political Socialization: The Development of Political Attitudes Campaign Strategies The Image of the Political Candidate Media Theory and Political CommunicationPart 2- The Campaign Team Campaign Organization Campaign Communications in the Mass Media Political Polling Campaign Communications: Direct Voter Contact Political Speeches Cyberspace: The Internet and Political CommunicationsPart 3- Campaign Concerns Press Coverage and Media Relations The Role of Political Money The Role of Interpersonal Influence Critical Events Analysis

Larry Powell is professor of Communication at the University of Alabama at Birmingham (UAB).Joseph Cowart is a retired political consultant.

If it has happened in American politics, not only has Larry Powell or Joe Cowart seen it, they probably were involved in it. This is book by two great political pros. It should be a must read for anyone involved in politics or any student of politics. If you don't read it and your opponent does, you will be at a great disadvantage.- James T. Kitchens, Ph. D.,The Kitchens GroupPowell’s experience as both an academic and a political consultant shine through to provide readers with an authentic look at this topic. This text will be helpful to those who are striving to teach students to be more politically literate and effective members of our society. - Melissa M. Smith, PhD, Mississippi University for Women, USAThis is the essential book for scholars and practitioners alike; it bridges the gap between academic study and professional application while providing an in-depth look at the realities of the modern campaign process. The strength of this book comes from the authors’ own experience, as it incorporates real life examples of both the how and the why of political consulting today. -Glenda Cantrell, PhD., The University of Alabama, USA

• Table of ContentsPart 1-An Overview of Political Communication Issues Political Communication: An Introduction Ethical Questions in Political Communication Political Socialization: The Development of Political Attitudes Campaign Strategies The Image of the Political Candidate Media Theory and Political CommunicationPart 2- The Campaign Team Campaign Organization Campaign Communications in the Mass Media Political Polling Campaign Communications: Direct Voter Contact Political Speeches Cyberspace: The Internet and Political CommunicationsPart 3- Campaign Concerns Press Coverage and Media Relations The Role of Political Money The Role of Interpersonal Influence Critical Events Analysis