Joseph O’Connor is an executive coach and coach trainer, consultant and author of twenty books on coaching, NLP and Management. He is based in London, UK. Andrea Lages is an executive coach, consultant, coach trainer, and author of five books on coaching. She is based in the UK and Brazil and works internationally offering coaching and training in English, Portuguese and Spanish. Joseph and Andrea are founders of the ICC International Coaching Community, one of the largest and most respected coaching organisations in the world.

"Joseph and Andrea pursue brain based leadership coaching with flair and precision. I highly recommend their book." - Marshall Goldsmith, Thinkers 50 #1 Executive Coach and only two-time #1 Leadership Thinker in the world"This highly accessible and practical book takes modern neuroscience research and demonstrates how it is being used today in the fields of personal development, coaching and cognitive therapy. If you are a coach, this book will make you appear brilliant to your clients. Make sure your clients don't read it first; the book has so many instantly applicable techniques, they might improve themselves before you can do your work." - Brian Van der Horst, Founder NLP Institute for Advanced Studies, San Francisco and Paris; Chief Facilitator, Integral Institute, Europe; Consultant at Stanford Research Institute"A great practical book for coaches and everyone interested in how to apply the new research in neuroscience to change and development." - Adam Harris, Chair, Vistage, Executive coaching; author of The Checkin Strategy Journal"While most coaches focus on working with the minds of their clients, Coaching the Brain takes a powerful dive into the field of neuropsychology, showing coaches how the brain works, how coaching can change the brain, and how valuable these changes can be." - Brian Whetten, author of Yes Yes Hell No! The Little Book for Making Big Decisions"Coaching the Brain is an enjoyable, informative and practical guide for coaches to help their clients grow, change and improve. Every coach needs to know how the brain functions and how that relates to coaching. This book provides just that. Joseph and Andrea integrate neuroscience with coaching skills to present an easy to understand roadmap of the brain and how to apply it - to help coaches and their clients learn more efficiently, be more creative and be happier." Robert Dilts, co-founder of NLP University and Generative Coaching; author of Coach to Awakener"A practical and informative look at our deepest, most complex functions. Joseph and Andrea have taken a notoriously confusing topic and, with their gripping writing style, made the amazing topics of neuroscience and psychophysiology accessible to anyone that has an interest in this fascinating area of science. Not only is the topic made accessible but, more importantly, it's made applicable through the artful use of examples, metaphors, and stories. Anyone wishing to understand themselves and others in a deeper, more insightful way should read this book and apply the knowledge it holds. A "must have" on the bookshelf of all coaches!" Aaron Garner MSc, Director, EIA Group"Coaching the Brain is essential knowledge for all coaches and anyone who wants to change. The book is clear, practical and engaging and ranges wide over the neuroscience behind goals, values, beliefs and habits. You will be surprised at many of the tools you will read about here and surprised at how well they work." - Lars-Eric Unestahl, Ph.D.; President of Scandinavian International University, Sweden

• Introduction. Chapter 1: Clay and flame; Chapter 2: Thinking about change - neuroplasitcity; Chapter 3: Thinking and Feeling - the neuroscience of goals; Chapter 4: Thinking - tricks and traps; Chapter 5: Feeling and Emotion; Chapter 6: Decisions, Decisions; Chapter 7: Memory - into the rose garden; Chapter 8: Learning and Reward - the past in your future; Chapter 9; Mental Modes; Chapter 10: Our Social Brain; Chapter 11: Identity- who are we?; Chapter 12: What Now?; Appendix 1: Bibliography; Appendix 2: Glossary; Appendix 3: Resources; Index.

Joseph O’Connor is an executive coach and coach trainer, consultant and author of twenty books on coaching, NLP and Management. He is based in London, UK. Andrea Lages is an executive coach, consultant, coach trainer, and author of five books on coaching. She is based in the UK and Brazil and works internationally offering coaching and training in English, Portuguese and Spanish. Joseph and Andrea are founders of the ICC International Coaching Community, one of the largest and most respected coaching organisations in the world.

"Joseph and Andrea pursue brain based leadership coaching with flair and precision. I highly recommend their book." - Marshall Goldsmith, Thinkers 50 #1 Executive Coach and only two-time #1 Leadership Thinker in the world"This highly accessible and practical book takes modern neuroscience research and demonstrates how it is being used today in the fields of personal development, coaching and cognitive therapy. If you are a coach, this book will make you appear brilliant to your clients. Make sure your clients don't read it first; the book has so many instantly applicable techniques, they might improve themselves before you can do your work." - Brian Van der Horst, Founder NLP Institute for Advanced Studies, San Francisco and Paris; Chief Facilitator, Integral Institute, Europe; Consultant at Stanford Research Institute"A great practical book for coaches and everyone interested in how to apply the new research in neuroscience to change and development." - Adam Harris, Chair, Vistage, Executive coaching; author of The Checkin Strategy Journal"While most coaches focus on working with the minds of their clients, Coaching the Brain takes a powerful dive into the field of neuropsychology, showing coaches how the brain works, how coaching can change the brain, and how valuable these changes can be." - Brian Whetten, author of Yes Yes Hell No! The Little Book for Making Big Decisions"Coaching the Brain is an enjoyable, informative and practical guide for coaches to help their clients grow, change and improve. Every coach needs to know how the brain functions and how that relates to coaching. This book provides just that. Joseph and Andrea integrate neuroscience with coaching skills to present an easy to understand roadmap of the brain and how to apply it - to help coaches and their clients learn more efficiently, be more creative and be happier." Robert Dilts, co-founder of NLP University and Generative Coaching; author of Coach to Awakener"A practical and informative look at our deepest, most complex functions. Joseph and Andrea have taken a notoriously confusing topic and, with their gripping writing style, made the amazing topics of neuroscience and psychophysiology accessible to anyone that has an interest in this fascinating area of science. Not only is the topic made accessible but, more importantly, it's made applicable through the artful use of examples, metaphors, and stories. Anyone wishing to understand themselves and others in a deeper, more insightful way should read this book and apply the knowledge it holds. A "must have" on the bookshelf of all coaches!" Aaron Garner MSc, Director, EIA Group"Coaching the Brain is essential knowledge for all coaches and anyone who wants to change. The book is clear, practical and engaging and ranges wide over the neuroscience behind goals, values, beliefs and habits. You will be surprised at many of the tools you will read about here and surprised at how well they work." - Lars-Eric Unestahl, Ph.D.; President of Scandinavian International University, Sweden

• Introduction. Chapter 1: Clay and flame; Chapter 2: Thinking about change - neuroplasitcity; Chapter 3: Thinking and Feeling - the neuroscience of goals; Chapter 4: Thinking - tricks and traps; Chapter 5: Feeling and Emotion; Chapter 6: Decisions, Decisions; Chapter 7: Memory - into the rose garden; Chapter 8: Learning and Reward - the past in your future; Chapter 9; Mental Modes; Chapter 10: Our Social Brain; Chapter 11: Identity- who are we?; Chapter 12: What Now?; Appendix 1: Bibliography; Appendix 2: Glossary; Appendix 3: Resources; Index.

Joseph O’Connor is an executive coach and coach trainer, consultant and author of twenty books on coaching, NLP and Management. He is based in London, UK. Andrea Lages is an executive coach, consultant, coach trainer, and author of five books on coaching. She is based in the UK and Brazil and works internationally offering coaching and training in English, Portuguese and Spanish. Joseph and Andrea are founders of the ICC International Coaching Community, one of the largest and most respected coaching organisations in the world.

"Joseph and Andrea pursue brain based leadership coaching with flair and precision. I highly recommend their book." - Marshall Goldsmith, Thinkers 50 #1 Executive Coach and only two-time #1 Leadership Thinker in the world"This highly accessible and practical book takes modern neuroscience research and demonstrates how it is being used today in the fields of personal development, coaching and cognitive therapy. If you are a coach, this book will make you appear brilliant to your clients. Make sure your clients don't read it first; the book has so many instantly applicable techniques, they might improve themselves before you can do your work." - Brian Van der Horst, Founder NLP Institute for Advanced Studies, San Francisco and Paris; Chief Facilitator, Integral Institute, Europe; Consultant at Stanford Research Institute"A great practical book for coaches and everyone interested in how to apply the new research in neuroscience to change and development." - Adam Harris, Chair, Vistage, Executive coaching; author of The Checkin Strategy Journal"While most coaches focus on working with the minds of their clients, Coaching the Brain takes a powerful dive into the field of neuropsychology, showing coaches how the brain works, how coaching can change the brain, and how valuable these changes can be." - Brian Whetten, author of Yes Yes Hell No! The Little Book for Making Big Decisions"Coaching the Brain is an enjoyable, informative and practical guide for coaches to help their clients grow, change and improve. Every coach needs to know how the brain functions and how that relates to coaching. This book provides just that. Joseph and Andrea integrate neuroscience with coaching skills to present an easy to understand roadmap of the brain and how to apply it - to help coaches and their clients learn more efficiently, be more creative and be happier." Robert Dilts, co-founder of NLP University and Generative Coaching; author of Coach to Awakener"A practical and informative look at our deepest, most complex functions. Joseph and Andrea have taken a notoriously confusing topic and, with their gripping writing style, made the amazing topics of neuroscience and psychophysiology accessible to anyone that has an interest in this fascinating area of science. Not only is the topic made accessible but, more importantly, it's made applicable through the artful use of examples, metaphors, and stories. Anyone wishing to understand themselves and others in a deeper, more insightful way should read this book and apply the knowledge it holds. A "must have" on the bookshelf of all coaches!" Aaron Garner MSc, Director, EIA Group"Coaching the Brain is essential knowledge for all coaches and anyone who wants to change. The book is clear, practical and engaging and ranges wide over the neuroscience behind goals, values, beliefs and habits. You will be surprised at many of the tools you will read about here and surprised at how well they work." - Lars-Eric Unestahl, Ph.D.; President of Scandinavian International University, Sweden

• Introduction. Chapter 1: Clay and flame; Chapter 2: Thinking about change - neuroplasitcity; Chapter 3: Thinking and Feeling - the neuroscience of goals; Chapter 4: Thinking - tricks and traps; Chapter 5: Feeling and Emotion; Chapter 6: Decisions, Decisions; Chapter 7: Memory - into the rose garden; Chapter 8: Learning and Reward - the past in your future; Chapter 9; Mental Modes; Chapter 10: Our Social Brain; Chapter 11: Identity- who are we?; Chapter 12: What Now?; Appendix 1: Bibliography; Appendix 2: Glossary; Appendix 3: Resources; Index.