Georg Wiessala is Professor of International Relations at the University of Central Lancashire

• 1. Introduction: The Asia-Europe ‘www of Learning’ and the ‘Asia-Europe Conversation’ 2. ‘Lands of Charm and Cruelty’: The Roles of ‘Learning’, ‘Imagination’ and ‘Myth’ in the Asia-Europe Encounter 3. Theoretical Perspectives on EU-Asia Inter-Cultural Contacts 4. Battling for Brains: Diplomacy between Education, Declaration and Aspiration: Knowledge-Transfer and Exchange in the EU’s ‘Asia Policies’ 5. Maximalist Institutionalism versus Gradual Incrementalism: Human Rights, Learning and EU-Asia Relations 6. Inter-Cultural Communication in Practice: Academic Cooperation, Curriculum Development and the Discipline of ‘European Studies’ in the EU-Asia Dialogue 7. Overall Conclusion: The Weaving of New Silk Routes and of the Asia-Europe "www" of Learning: Successes and Drawbacks

Georg Wiessala is Professor of International Relations at the University of Central Lancashire

• 1. Introduction: The Asia-Europe ‘www of Learning’ and the ‘Asia-Europe Conversation’ 2. ‘Lands of Charm and Cruelty’: The Roles of ‘Learning’, ‘Imagination’ and ‘Myth’ in the Asia-Europe Encounter 3. Theoretical Perspectives on EU-Asia Inter-Cultural Contacts 4. Battling for Brains: Diplomacy between Education, Declaration and Aspiration: Knowledge-Transfer and Exchange in the EU’s ‘Asia Policies’ 5. Maximalist Institutionalism versus Gradual Incrementalism: Human Rights, Learning and EU-Asia Relations 6. Inter-Cultural Communication in Practice: Academic Cooperation, Curriculum Development and the Discipline of ‘European Studies’ in the EU-Asia Dialogue 7. Overall Conclusion: The Weaving of New Silk Routes and of the Asia-Europe "www" of Learning: Successes and Drawbacks