JungBong Choi is Assistant Professor in the Department of Cinema Studies at New York University, USARoald Maliangkay is Senior Lecturer in Korean Studies at the Australian National University, Australia

• Introduction: Why K-pop Fandom Matters 1. Same Look through Different Eyes: Korea’s History of Uniform Pop Music Acts 2. Into the New World: Girls’ Generation from the Local to the Global 3. The Political Economy of Idols: South Korea’s Neoliberal Restructuring and its Impact on the Entertainment Labor Force 4. Despite not being Johnny’s: The Cultural Impact of TVXQ in the Japanese Music Industry 5. SBS PopAsia: Non-stop K-Pop in Australia 6. Loyalty Transmission and Cultural Enlisting of K-pop in Latin America 7. Hallyu and the K-pop Boom in Japan: Patterns of Consumption and Reactionary Responses 8. The Dynamics of K-Pop Spectatorship: The Tablo Witch-hunt and Its Double-Edged Sword of Enjoyment 9. ‘We keep it local’ – Malaysianising "Gangnam Style": A Question of Place and Identity 10. A Sound Wave of Effeminacy: K-pop and the Male Beauty Ideal in China

JungBong Choi is Assistant Professor in the Department of Cinema Studies at New York University, USARoald Maliangkay is Senior Lecturer in Korean Studies at the Australian National University, Australia

• Introduction: Why K-pop Fandom Matters 1. Same Look through Different Eyes: Korea’s History of Uniform Pop Music Acts 2. Into the New World: Girls’ Generation from the Local to the Global 3. The Political Economy of Idols: South Korea’s Neoliberal Restructuring and its Impact on the Entertainment Labor Force 4. Despite not being Johnny’s: The Cultural Impact of TVXQ in the Japanese Music Industry 5. SBS PopAsia: Non-stop K-Pop in Australia 6. Loyalty Transmission and Cultural Enlisting of K-pop in Latin America 7. Hallyu and the K-pop Boom in Japan: Patterns of Consumption and Reactionary Responses 8. The Dynamics of K-Pop Spectatorship: The Tablo Witch-hunt and Its Double-Edged Sword of Enjoyment 9. ‘We keep it local’ – Malaysianising "Gangnam Style": A Question of Place and Identity 10. A Sound Wave of Effeminacy: K-pop and the Male Beauty Ideal in China

JungBong Choi is Assistant Professor in the Department of Cinema Studies at New York University, USARoald Maliangkay is Senior Lecturer in Korean Studies at the Australian National University, Australia

• Introduction: Why K-pop Fandom Matters 1. Same Look through Different Eyes: Korea’s History of Uniform Pop Music Acts 2. Into the New World: Girls’ Generation from the Local to the Global 3. The Political Economy of Idols: South Korea’s Neoliberal Restructuring and its Impact on the Entertainment Labor Force 4. Despite not being Johnny’s: The Cultural Impact of TVXQ in the Japanese Music Industry 5. SBS PopAsia: Non-stop K-Pop in Australia 6. Loyalty Transmission and Cultural Enlisting of K-pop in Latin America 7. Hallyu and the K-pop Boom in Japan: Patterns of Consumption and Reactionary Responses 8. The Dynamics of K-Pop Spectatorship: The Tablo Witch-hunt and Its Double-Edged Sword of Enjoyment 9. ‘We keep it local’ – Malaysianising "Gangnam Style": A Question of Place and Identity 10. A Sound Wave of Effeminacy: K-pop and the Male Beauty Ideal in China