James F. Hamilton is the James Kennedy Professor of New Media, Head of the Department of Entertainment and Media Studies, and Director of the New Media Institute at the University of Georgia, USA. Among his published work is Democratic Communications; Formations, Projects, Possibilities (2009) and Alternative Journalism (2009), co-written with Chris Atton. Robert Bodle is an Associate Professor of Communication and New Media Studies at Mount St. Joseph University and Adjunct Professor in the Department of Media, Journalism, and Film at Miami University, USA. He served as Co-Chair of the Internet Rights and Principles Dynamic Coalition at the UN Internet Governance Forum, and as a steering committee member of the IRP coalition since 2010. Ezequiel Korin is a PhD student in the Grady College of Journalism and Mass Communication at the University of Georgia, USA.

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• Introduction: Critical TraditionsJames F. Hamilton and Robert BodlePart I: Critical Political Economy 1. Marketers’ Influence on Media: Renewing the Radical Tradition for the Digital AgeJonathan Hardy2. App Advertising: The Rise of the Player CommodityDavid Nieborg3. Recovering Audience Labor from Audience Commodity Theory: Capitalizing on the Work of SignificationBrice Nixon4. Contradiction and Crisis: The Political Economy of Promotional Authenticity James H. Wittebols5. Toward a Critical Ecological Theory of AdvertisingDavid ParkPart II: Ideology Critique 6. On the Futility of Advertising Critique: Searching for AlternativesOlga Fedorenko7. Art for Fun and Profit: The Political Aesthetics of AdvertisingNicholas Holm8. Control and the Rhetoric of Interactivity in Contemporary Advertising Theory and PracticeChris Miles9. Captains of Habit Formation: Marketers’ Emerging Models of MindAnthony Nadler and Lee McGuigan10. A Critical Theory of Advertising as Surveillance: Algorithms, Big Data, and PowerRobert BodlePart III: Critical Textual Analysis 11. Signification Advertising and Its EvolutionFelip Vidal Auladell12. Advertising and Photography in a Culture of Photo SharingIben Bredahl Jessen13. Towards a Critical Advertising Pedagogy: Defying Children’s Reasoning on AdvertisingSilke Lissens and Joke BauwensPart IV: Critical Discursive/Rhetorical Analysis14. Mimicry as Analytical Category in Critical Advertising ResearchNils S. Borchers15. Class and AdvertisingMatthew P. McAllister and Anna Aupperle16. Advertising Ethics: the Bounds of Deceptiveness or the Endless Virtues of Rhetorical StrategiesPaulo BarrosoPart V: Emotion, Mood, Affect17. The Mood of Information in an Age of Empathic MediaAndrew McStay18. Affect Theory and AdvertisingEmily West19. A Critique of the Advertising Consumer as ‘Target’: Addressing Advertising's Reflective AudienceTony Wilson, Choy Tuck Yun, Sia Bee Chuan, Tan Teck Hong and Michael Tiong Hock Bing