Monica Heller is Professor at the Ontario Institute for Studies in Education and the Department of Anthropology, University of Toronto, Canada. A Fellow of the Royal Society of Canada, she is also a Past President of the American Anthropological Association.Sari Pietikäinen is Professor of Discourse Studies in the Department of Language and Communication Studies, University of Jyväskylä, Finland. She is also Director of the Jyväskylä Discourse Hub.Joan Pujolar is Associate Professor in the Arts and Humanities Department at the Universitat Oberta de Catalunya, Spain. He is also Director of the Research Group on Language, Culture and Identity in the Global World and President of the Catalan Society of Sociolinguistics.

"This is a ground-breaking volume – the first to address research methodology from a critical ethnographic and sociolinguistic perspective. It foregrounds approaches to the role of language practices and ideologies in the construction of social difference and inequality, positioning the study of language and discourse at the heart of the social sciences."Marilyn Martin-Jones, Emeritus Professor, University of Birmingham, UK"This book is a gem. The authors guide novice researchers through what it means to identify critical questions in sociolinguistics and how to investigate them qualitatively. Even experienced researchers will find the book valuable, as it invites a reflexive engagement with and appraisal of established research practices."Lionel Wee, National University of Singapore"Remarkably innovative, this is a complete guide to the sociolinguistic research process that combines method, theory, and ethnography to address the fundamental integration of discursive practice, social principles, and production of meaning in all its complexity. Enhancing explanation with personal reflections, the authors show how to think through all angles of the research process."Bonnie Urciuoli, Hamilton College, USA"Engagingly written, sophisticated and loaded with practical advice, this book gives would-be ethnographers a road map that prepares them for the emergent and non-linear nature of sociolinguistic fieldwork while also encouraging attention to the wider political context and stakeholders in language research. This is a truly innovative book that breaks the mold of the traditional ‘methods manual’. The wealth of experience and humility of the authors shines through as we are allowed to ‘listen in’ on their own stories about the challenges and value of studying language in action."Jacqueline Urla, University of Massachusetts, Amherst, USA"Monica Heller, Sari Pietikäinen, and Joan Pujolar provides a highly accessible primer for novice and mid-career researchers who are embarking on studies in multilingual contexts. Highly refreshing are the ways the authors share humble and honest vignettes and descriptions of their research journeys in three distinct settings of Francophone Canada, Samiland Finland and Catalonia Spain. Their personal narratives support deeper understanding of the stages and complexities of conducting ethnographic research in ethical, focused approaches that are also language oriented."Ruth Harman, The University of Georgia, John Benjamins Publishing Company

• IntroductionFIRST KEY MOMENT: Formulating your research questionSECOND KEY MOMENT. Designing your researchTHIRD KEY MOMENT: Generating your dataFOURTH KEY MOMENT: Analyzing your dataFIFTH KEY MOMENT. Making your storySHOP FLOOR Epilogue References Further reading