Industrial Products
A Guide to the International Marketing Economics Model
Häftad, Engelska, 2017
410 kr
Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.
Beskrivning
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
Produktinformation
Utforska kategorier
Innehållsförteckning
Hoppa över listan
Mer från samma författare
Business Simulations, Games, and Experiential Learning in International Business Education
Erdener Kaynak, Joseph Wolfe, J Bernard Keys
Inbunden
2 037 kr
