Stephen B. Withey, Ronald P. Abeles

• Preface 1. Beyond Violence and Children 2. An Ecological, Cultural, and Scripting View of Television and Social Behavior 3. On the Nature of Mass Media Effects 4. The Audience for Television – and in Television Research 5. An Organizational Perspective on Television (Aided and Abetted by Models from Economics, Marketing and the Humanities) 6. After the Surgeon General’s Report: Another Look Backward 7. Social Influence and Television 8. The Influence of Television on Personal Decision-Making 9. When I Was a Child I Thought as a Child 10. Television and Afro-Americans: Past Legacy and Present Portrayals 11. Social Trace Contaminants: Subtle Indicators of Racism in TV 12. Psychological Effects of Black Portrayals on Television 13. An Aerial View of Television and Social Behavior. Appendixes

Stephen B. Withey, Ronald P. Abeles

• Preface 1. Beyond Violence and Children 2. An Ecological, Cultural, and Scripting View of Television and Social Behavior 3. On the Nature of Mass Media Effects 4. The Audience for Television – and in Television Research 5. An Organizational Perspective on Television (Aided and Abetted by Models from Economics, Marketing and the Humanities) 6. After the Surgeon General’s Report: Another Look Backward 7. Social Influence and Television 8. The Influence of Television on Personal Decision-Making 9. When I Was a Child I Thought as a Child 10. Television and Afro-Americans: Past Legacy and Present Portrayals 11. Social Trace Contaminants: Subtle Indicators of Racism in TV 12. Psychological Effects of Black Portrayals on Television 13. An Aerial View of Television and Social Behavior. Appendixes

Stephen B. Withey, Ronald P. Abeles

• Preface 1. Beyond Violence and Children 2. An Ecological, Cultural, and Scripting View of Television and Social Behavior 3. On the Nature of Mass Media Effects 4. The Audience for Television – and in Television Research 5. An Organizational Perspective on Television (Aided and Abetted by Models from Economics, Marketing and the Humanities) 6. After the Surgeon General’s Report: Another Look Backward 7. Social Influence and Television 8. The Influence of Television on Personal Decision-Making 9. When I Was a Child I Thought as a Child 10. Television and Afro-Americans: Past Legacy and Present Portrayals 11. Social Trace Contaminants: Subtle Indicators of Racism in TV 12. Psychological Effects of Black Portrayals on Television 13. An Aerial View of Television and Social Behavior. Appendixes