Joann Keyton (B.A., Western Michigan University; M.A., Ph.D., The Ohio State University) is Distinguished Professor Emerita of Communication at North Carolina State University. She specializes in group communication and organizational communication. Her current research examines the collaborative processes and relational aspects of interdisciplinary teams, participants’ use of language in team meetings, the multiplicity of cultures in organizations, and how messages are manipulated in sexual harassment. Her research is field focused and she was honored with the 2011 Gerald Phillips Award for Distinguished Applied Communication Scholarship by the National Communication Association. Her research has been published in Business Communication Quarterly, Communication Studies, Communication Monographs, Communication Theory, Communication Yearbook, Journal of Applied Communication Research, Journal of Business Communication, Management Communication Quarterly, Small Group Research, Southern Communication Journal, and numerous edited collections including the Emerald Handbook of Group Communication Theory and Research and the Handbook of Organizational Communication. In addition to publications in scholarly journals and edited collections, she published three textbooks for courses in group communication, research methods, and organizational culture in addition to co-editing an organizational communication case book. Keyton was editor of the Journal of Applied Communication Research, Volumes 31–33, editor of Small Group Research, Volumes 38-52, and founding editor of Communication Currents, Volumes 1–5. Keyton was founder and vice-chair of the Interdisciplinary Network for Group Research. For more information, contact Joann at joannkeyton@gmail.com or visit www.joannkeyton.com.

• PrefaceSECTION 1: RESEARCH BASICSCHAPTER 1 Introduction to Communication ResearchCHAPTER 2 The Research Process: Getting StartedCHAPTER 3 Research EthicsSECTION 2: QUANTITATIVE COMMUNICATION RESEARCHCHAPTER 4 Introduction to Quantitative ResearchCHAPTER 5 Measurement CHAPTER 6 Populations, Samples, and Sample SizeCHAPTER 7 Quantitative Research DesignsCHAPTER 8 Surveys and QuestionnairesCHAPTER 9 Descriptive Statistics, Significance Levels, and Hypothesis TestingCHAPTER 10 Testing for DifferencesCHAPTER 11 Testing for RelationshipsCHAPTER 12 Quantitative Analysis of TextCHAPTER 13 Reading and Writing the Quantitative Research ReportSECTION 3: QUALITATIVE COMMUNICATION RESEARCHCHAPTER 14 Introduction to Qualitative ResearchCHAPTER 15 Designing Qualitative ResearchCHAPTER 16 Qualitative Methods of Data CollectionCHAPTER 17 Analyzing Qualitative DataCHAPTER 18 Reading and Writing the Qualitative Research ReportGlossaryG-1 ReferencesR-1 Name IndexI-1 Subject IndexI-9

Joann Keyton (B.A., Western Michigan University; M.A., Ph.D., The Ohio State University) is Distinguished Professor Emerita of Communication at North Carolina State University. She specializes in group communication and organizational communication. Her current research examines the collaborative processes and relational aspects of interdisciplinary teams, participants’ use of language in team meetings, the multiplicity of cultures in organizations, and how messages are manipulated in sexual harassment. Her research is field focused and she was honored with the 2011 Gerald Phillips Award for Distinguished Applied Communication Scholarship by the National Communication Association. Her research has been published in Business Communication Quarterly, Communication Studies, Communication Monographs, Communication Theory, Communication Yearbook, Journal of Applied Communication Research, Journal of Business Communication, Management Communication Quarterly, Small Group Research, Southern Communication Journal, and numerous edited collections including the Emerald Handbook of Group Communication Theory and Research and the Handbook of Organizational Communication. In addition to publications in scholarly journals and edited collections, she published three textbooks for courses in group communication, research methods, and organizational culture in addition to co-editing an organizational communication case book. Keyton was editor of the Journal of Applied Communication Research, Volumes 31–33, editor of Small Group Research, Volumes 38-52, and founding editor of Communication Currents, Volumes 1–5. Keyton was founder and vice-chair of the Interdisciplinary Network for Group Research. For more information, contact Joann at joannkeyton@gmail.com or visit www.joannkeyton.com.

• PrefaceSECTION 1: RESEARCH BASICSCHAPTER 1 Introduction to Communication ResearchCHAPTER 2 The Research Process: Getting StartedCHAPTER 3 Research EthicsSECTION 2: QUANTITATIVE COMMUNICATION RESEARCHCHAPTER 4 Introduction to Quantitative ResearchCHAPTER 5 Measurement CHAPTER 6 Populations, Samples, and Sample SizeCHAPTER 7 Quantitative Research DesignsCHAPTER 8 Surveys and QuestionnairesCHAPTER 9 Descriptive Statistics, Significance Levels, and Hypothesis TestingCHAPTER 10 Testing for DifferencesCHAPTER 11 Testing for RelationshipsCHAPTER 12 Quantitative Analysis of TextCHAPTER 13 Reading and Writing the Quantitative Research ReportSECTION 3: QUALITATIVE COMMUNICATION RESEARCHCHAPTER 14 Introduction to Qualitative ResearchCHAPTER 15 Designing Qualitative ResearchCHAPTER 16 Qualitative Methods of Data CollectionCHAPTER 17 Analyzing Qualitative DataCHAPTER 18 Reading and Writing the Qualitative Research ReportGlossaryG-1 ReferencesR-1 Name IndexI-1 Subject IndexI-9

Joann Keyton (B.A., Western Michigan University; M.A., Ph.D., The Ohio State University) is Distinguished Professor Emerita of Communication at North Carolina State University. She specializes in group communication and organizational communication. Her current research examines the collaborative processes and relational aspects of interdisciplinary teams, participants’ use of language in team meetings, the multiplicity of cultures in organizations, and how messages are manipulated in sexual harassment. Her research is field focused and she was honored with the 2011 Gerald Phillips Award for Distinguished Applied Communication Scholarship by the National Communication Association. Her research has been published in Business Communication Quarterly, Communication Studies, Communication Monographs, Communication Theory, Communication Yearbook, Journal of Applied Communication Research, Journal of Business Communication, Management Communication Quarterly, Small Group Research, Southern Communication Journal, and numerous edited collections including the Emerald Handbook of Group Communication Theory and Research and the Handbook of Organizational Communication. In addition to publications in scholarly journals and edited collections, she published three textbooks for courses in group communication, research methods, and organizational culture in addition to co-editing an organizational communication case book. Keyton was editor of the Journal of Applied Communication Research, Volumes 31–33, editor of Small Group Research, Volumes 38-52, and founding editor of Communication Currents, Volumes 1–5. Keyton was founder and vice-chair of the Interdisciplinary Network for Group Research. For more information, contact Joann at joannkeyton@gmail.com or visit www.joannkeyton.com.

• PrefaceSECTION 1: RESEARCH BASICSCHAPTER 1 Introduction to Communication ResearchCHAPTER 2 The Research Process: Getting StartedCHAPTER 3 Research EthicsSECTION 2: QUANTITATIVE COMMUNICATION RESEARCHCHAPTER 4 Introduction to Quantitative ResearchCHAPTER 5 Measurement CHAPTER 6 Populations, Samples, and Sample SizeCHAPTER 7 Quantitative Research DesignsCHAPTER 8 Surveys and QuestionnairesCHAPTER 9 Descriptive Statistics, Significance Levels, and Hypothesis TestingCHAPTER 10 Testing for DifferencesCHAPTER 11 Testing for RelationshipsCHAPTER 12 Quantitative Analysis of TextCHAPTER 13 Reading and Writing the Quantitative Research ReportSECTION 3: QUALITATIVE COMMUNICATION RESEARCHCHAPTER 14 Introduction to Qualitative ResearchCHAPTER 15 Designing Qualitative ResearchCHAPTER 16 Qualitative Methods of Data CollectionCHAPTER 17 Analyzing Qualitative DataCHAPTER 18 Reading and Writing the Qualitative Research ReportGlossaryG-1 ReferencesR-1 Name IndexI-1 Subject IndexI-9