Tourism: Principles and Practice

Häftad, Engelska, 2017

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Beskrivning

Thanks to its engaging writing style and accessible structure, Fletcher has become the ultimate one-stop text for any student studying Tourism. Its broad appeal and popularity increases with each new edition, making it excellent value for any student who wants to understand and explore the principles of the subject.

Well-liked by students and lecturers alike, Tourism: Principles and Practice is the ultimate reference text for anyone wishing to understand the complex and varied issues involved with such a diverse and constantly changing subject.

Produktinformation

Utgivningsdatum:2017-11-23
Mått:265 x 197 x 23 mm
Vikt:1 210 g
Format:Häftad
Språk:Engelska
Antal sidor:664
Upplaga:6
Förlag:Pearson Education
ISBN:9781292172354

Utforska kategorier

Projektledning inom Ekonomi och Ledarskap

Mer om författaren

John Fletcher is Professor of Tourism and Head of the International Centre for Tourism & Hospitality Research at Bournemouth University, UK. Alan Fyall is visiting Professor at the Rosen College of Hospitality Management, University of Central Florida, USA and Professor of Tourism at Bournemouth University, UK. David Gilbert is Emeritus Professor of Marketing at Surrey University, UK, and visiting Professor at Bournemouth University, UK and DUFE, China. Stephen Wanhill is Professor of Tourism Economics at the University of Limerick, Ireland and Emeritus Professor of Tourism Research at Bournemouth University, UK.

Innehållsförteckning

Chapter 1: An Introduction to TourismChapter 2: The Nature of Tourism DemandChapter 3: Tourism Consumer BehaviourChapter 4: Measuring and Modelling Tourism DemandChapter 5: Forecasting Tourism DemandChapter 6: DestinationsChapter 7: The Economic Impact of TourismChapter 8: The Environmental Impact of TourismChapter 9: The Socio-Cultural Impact of TourismChapter 10: Sustainable TourismChapter 11: Tourism and Development PlanningChapter 12: Tourism, Crises and Disaster ManagementChapter 13: AttractionsChapter 14: AccommodationChapter 15: Events ManagementChapter 16: IntermediariesChapter 17: TransportationChapter 18: Public Sector and PolicyChapter 19: Managing Marketing for TourismChapter 20: Marketing PlanningChapter 21: Marketing Mix ApplicationsChapter 22: Information Technology in Tourism