John Fletcher is Professor of Tourism and Head of the International Centre for Tourism & Hospitality Research at Bournemouth University, UK.  Alan Fyall is visiting Professor at the Rosen College of Hospitality Management, University of Central Florida, USA and Professor of Tourism at Bournemouth University, UK.  David Gilbert is Emeritus Professor of Marketing at Surrey University, UK, and visiting Professor at Bournemouth University, UK and DUFE, China.  Stephen Wanhill is Professor of Tourism Economics at the University of Limerick, Ireland and Emeritus Professor of Tourism Research at Bournemouth University, UK.

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• Chapter 1: An Introduction to TourismChapter 2: The Nature of Tourism DemandChapter 3: Tourism Consumer BehaviourChapter 4: Measuring and Modelling Tourism DemandChapter 5: Forecasting Tourism DemandChapter 6: DestinationsChapter 7: The Economic Impact of TourismChapter 8: The Environmental Impact of TourismChapter 9: The Socio-Cultural Impact of TourismChapter 10: Sustainable TourismChapter 11: Tourism and Development PlanningChapter 12: Tourism, Crises and Disaster ManagementChapter 13: AttractionsChapter 14: AccommodationChapter 15: Events ManagementChapter 16: IntermediariesChapter 17: TransportationChapter 18: Public Sector and PolicyChapter 19: Managing Marketing for TourismChapter 20: Marketing PlanningChapter 21: Marketing Mix ApplicationsChapter 22: Information Technology in Tourism

John Fletcher is Professor of Tourism and Head of the International Centre for Tourism & Hospitality Research at Bournemouth University, UK.  Alan Fyall is visiting Professor at the Rosen College of Hospitality Management, University of Central Florida, USA and Professor of Tourism at Bournemouth University, UK.  David Gilbert is Emeritus Professor of Marketing at Surrey University, UK, and visiting Professor at Bournemouth University, UK and DUFE, China.  Stephen Wanhill is Professor of Tourism Economics at the University of Limerick, Ireland and Emeritus Professor of Tourism Research at Bournemouth University, UK.

Select Guide Rating

• Chapter 1: An Introduction to TourismChapter 2: The Nature of Tourism DemandChapter 3: Tourism Consumer BehaviourChapter 4: Measuring and Modelling Tourism DemandChapter 5: Forecasting Tourism DemandChapter 6: DestinationsChapter 7: The Economic Impact of TourismChapter 8: The Environmental Impact of TourismChapter 9: The Socio-Cultural Impact of TourismChapter 10: Sustainable TourismChapter 11: Tourism and Development PlanningChapter 12: Tourism, Crises and Disaster ManagementChapter 13: AttractionsChapter 14: AccommodationChapter 15: Events ManagementChapter 16: IntermediariesChapter 17: TransportationChapter 18: Public Sector and PolicyChapter 19: Managing Marketing for TourismChapter 20: Marketing PlanningChapter 21: Marketing Mix ApplicationsChapter 22: Information Technology in Tourism

John Fletcher is Professor of Tourism and Head of the International Centre for Tourism & Hospitality Research at Bournemouth University, UK.  Alan Fyall is visiting Professor at the Rosen College of Hospitality Management, University of Central Florida, USA and Professor of Tourism at Bournemouth University, UK.  David Gilbert is Emeritus Professor of Marketing at Surrey University, UK, and visiting Professor at Bournemouth University, UK and DUFE, China.  Stephen Wanhill is Professor of Tourism Economics at the University of Limerick, Ireland and Emeritus Professor of Tourism Research at Bournemouth University, UK.

Select Guide Rating

• Chapter 1: An Introduction to TourismChapter 2: The Nature of Tourism DemandChapter 3: Tourism Consumer BehaviourChapter 4: Measuring and Modelling Tourism DemandChapter 5: Forecasting Tourism DemandChapter 6: DestinationsChapter 7: The Economic Impact of TourismChapter 8: The Environmental Impact of TourismChapter 9: The Socio-Cultural Impact of TourismChapter 10: Sustainable TourismChapter 11: Tourism and Development PlanningChapter 12: Tourism, Crises and Disaster ManagementChapter 13: AttractionsChapter 14: AccommodationChapter 15: Events ManagementChapter 16: IntermediariesChapter 17: TransportationChapter 18: Public Sector and PolicyChapter 19: Managing Marketing for TourismChapter 20: Marketing PlanningChapter 21: Marketing Mix ApplicationsChapter 22: Information Technology in Tourism