Opinion Polls and the Media

ANNETTE AWAssociate Professor at the University of Maryland University College, USAFLÁVIA BIROLIProfessor at the Institute for Political Science of the University of Brasília, BrazilKATHLEEN A. FRANKOVICspent more than three decades at CBS News; she retired as Director of Surveys and Producer in 2009, but remains an Election and Polling Consultant for CBS and other companiesVEN-HWEI LOProfessor in the School of Journalism at The Chinese University of Hong KongROBERT MATTESProfessor of Political Studies and Director of the Democracy in Africa Research Unit in the Centre for Social Science Research at the University of Cape Town, South AfricaLUIS FELIPE MIGUELProfessor at the Institute for Political Science of the University of Brasília, BrazilSTEPHEN MILLS Lecturer at the Graduate School of Government at the University of Sydney, AustraliaFERNANDA FERREIRA MOTA Masters student in Political Science at the University of Brasília, BrazilTHOMAS PETERSENProject Director at the Allensbach Institute für Public Opinion Research and Associate Lecturer at the Universities of Dresden and Krems, GermanyEIKE MARK RINKEDoctoral student and research associate in the Department of Media and Communication Studies at the University of Mannheim, GermanySLAVKO SPLICHALProfessor of Communication and Public Opinion at the Faculty of Social Sciences, University of Ljubljana, SloveniaRODNEY TIFFENEmeritus Professor in Government and International Relations at the Universityof Sydney, AustraliaMICHAEL TRAUGOTTProfessor of Communication Studies and Political Science and a Senior Research Scientist in the Center for Political Studies at the University of Michigan, USALARS WILLNATProfessor in the School of Journalism at Indiana University, USA

'Opinion polls have changed the political process probably as much as modern media. This is why we need thorough evidence on their role, effects, and institutional environment. This book provides this evidence from an international perspective and by first-rate authors.' - Wolfgang Donsbach, Dresden University of Technology, Germany 'Backed by leading public opinion and communication scholars, Christina Holtz-Bacha and Jesper Stromback have created the best volume yet on the interplay of polls and media. Essential reading for scholars, practitioners, and students indeed for anyone interested in the subject.' - Thomas E. Patterson, Harvard University, USA

• List of Tables and Figures Note on the Contributors The Media and their Use of Opinion Polls: Reflecting and Shaping Public Opinion; J.Strömbäck PART I: THEORETICAL AND METHODOLOGICAL APPROACHES Public Opinion and Opinion Polling: A Complex Relationship; S.Splichal Regulation of Opinion Polls: A Comparative Perspective; T.Petersen Methodological Trends and Controversies in the Media's Use of Opinion Polls; M.Traugott PART II: THE MEDIA'S PUBLICATION OF OPINION POLLS Opinion Polls and the Media in Germany: A Productive but Critical Relationship; C.Holtz-Bacha Opinion Polls and the Media in the United States; K.Francovic Opinion Polls and the Media in Brazil; F.Biroli, L.F.Miguel & F.Ferreira Mota Opinion Polls and the Media in Australia; S.Mills & R.Tiffen Opinion Polls and the Media in South Africa; R.Mattes The Good, the Bad, and the Ugly: Public Opinion Polling in Taiwan; L.Willnat, Ven-hwei Lo & A.Aw PART III: EFFECTS AND CONSEQUENCES OF PUBLISHED OPINION POLLS Attitudinal and Behavioural Consequences of Published Opinion Polls; P.Moy & E.M.Rinke Published Opinion Polls, Strategic Party Behaviour, and News Management; J.Strömbäck Opinion Polls, the Media and the Political System; C.Holtz-Bacha Index