Innovation in India

K. BALAKRISHNAN is Professor of Marketing at the SDM Institute for Management, Mysore, IndiaBARNALI CHAKLADER is Associate Professor of Finance at the Institute of Management Technology, Ghaziabad, IndiaRAJAT GERA is Associate Professor of Marketing Management at the Institute of Management Technology, Ghaziabad, IndiaPHANISH PURANAM is Professor of Strategy and Entrepreneurship and Co-Director of the Aditya Birla India Centre at London Business School, UKDORIS RAJAKUMARI JOHN is Professor of Marketing at Chennai Business School, Chennai, IndiaANANTHI RAJAYYA is a lecturer at the Albertian Institute of Management, Cochin, IndiaSATHYANARAYANAN RAMACHANDRAN is Professor of Marketing at Chennai Business School, Chennai, IndiaVRAJLAL K SAPOVADIA is Professor of Finance and Accounting at IIM Indore, Indore, India

• List of Tables List of Figures Preface Phanish Puranam Acknowledgements Notes on Contributors Symphony Services – Playing a Different Tune; K.Balakrishnan Globalization of Research and Development Centre: How GE does it in India; B.Chaklader Quatrro BPO Solutions: Developing Outsourcing Solutions Innovatively; R.Gera The Offshoring Industry in India: Moving up the Value Chain?; D.R.John Dr Reddy's Custom Pharmaceutical Services: A Tailor-made Breakthrough Strategy in Pharma Offshoring?; A.Rajayya Legal Process Outsourcing Opportunity and Cobra Legal Solutions; S.Ramachandran eInfochips: Product, Delivery and Service Differentiation; V.K.Sapovadia Bibliography Index