MARIN MARINOV Professor of International Business and Management at the University of Gloucestershire, UK. He has held a number of professorial appointments worldwide, including Germany, Sweden, Denmark, Bulgaria, USA, Finland, France, Portugal, China, and Spain. His research encompasses internationalization of businesses, multinational corporations, business development in emerging markets, business policy and strategy, and research in curricula development for business education. He has published eight books, numerous book chapters and more than sixty articles in refereed academic journals.SVETLA MARINOVA Associate Professor of International Business at the Aalborg University, Denmark. She has taught and conducted research in many countries on both sides of the Atlantic and in Asia. Her research interests include business internationalization and the role of institutions, strategy of multinational firms from emerging markets, and changes in management and marketing of firms. Dr. Marinova has published four books, numerous chapters in books and papers in refereed academic journals.

'This valuable book brings together contributions from an impressive range of experts to address the most important development in international business today. It offers a wide-ranging coverage of internationalization by different types of firm from the BRIC countries and other emerging economies. In so doing, it produces ample evidence to challenge traditional western-based views of how and why firms go abroad.' - Professor John Child, Emeritus Chair of Commerce, Birmingham Business School, UK

• Introduction; M.Marinov & S.Marinova The Regulatory Framework for Investment: Where Are We Headed?; K.P.Sauvant Internationalization of Companies from Former Communist Countries: Outward Foreign Direct Investment from Central, East, and South Europe, and the Commonwealth of Independent States; W.Wilinski Foreign Direct Investment in New EU Member States from Central and Eastern Europe: An Investment Development Path Perspective; M.Gorynia , J.Nowak , P.Tarka , & R.Wolniak Sustainable Foreign Direct Investments: Regional Development and Transition Economies; M.Svetlicic Born-Global Firms from China and Norway: A Comparison; S.Karlsen , Y.Zhao , & R.Lunnan Becoming a True Born Global without Any Experiential Market Knowledge: Three Chinese Cases; T.Vissak  & X.Zhang From National Leaders to Global Players: Evidence from Russian MNEs in the High Tech Sector; A.Panibratov Analyzing Culture in a Cross-Border Acquisition: An Indian-Finnish Deal in Focus; N.Nummela  & M.Raukko Does Manufacturer's Export Marketing Engagement Pay off? Evidence from the Vietnamese Wood Furniture Industry; B.Petersen  & S.Pham Venturing Strategy and Growth Pattern of Malaysian Multinational Enterprises; Y.T.Chew , L.P.Ng , & C.K.Low Chinese Multinationals: Host Country Factors and Foreign Direct Investment Location; D.Quer , E.Claver , & L.Rienda Internationalizing a Brazilian Software Development Company; D.B.Prioste  & C.A.Yokomizo Brand Strategies of Firms from Emerging Economies; C.Chailan  & F.Ille What Explains Asian Investments in Denmark? M.W.Hansen , J.E.Torp , & H.Schaumburg-Müller Conclusion; M.Marinov & S.Marinova

MARIN MARINOV Professor of International Business and Management at the University of Gloucestershire, UK. He has held a number of professorial appointments worldwide, including Germany, Sweden, Denmark, Bulgaria, USA, Finland, France, Portugal, China, and Spain. His research encompasses internationalization of businesses, multinational corporations, business development in emerging markets, business policy and strategy, and research in curricula development for business education. He has published eight books, numerous book chapters and more than sixty articles in refereed academic journals.SVETLA MARINOVA Associate Professor of International Business at the Aalborg University, Denmark. She has taught and conducted research in many countries on both sides of the Atlantic and in Asia. Her research interests include business internationalization and the role of institutions, strategy of multinational firms from emerging markets, and changes in management and marketing of firms. Dr. Marinova has published four books, numerous chapters in books and papers in refereed academic journals.

'This valuable book brings together contributions from an impressive range of experts to address the most important development in international business today. It offers a wide-ranging coverage of internationalization by different types of firm from the BRIC countries and other emerging economies. In so doing, it produces ample evidence to challenge traditional western-based views of how and why firms go abroad.' - Professor John Child, Emeritus Chair of Commerce, Birmingham Business School, UK

• Introduction; M.Marinov & S.Marinova The Regulatory Framework for Investment: Where Are We Headed?; K.P.Sauvant Internationalization of Companies from Former Communist Countries: Outward Foreign Direct Investment from Central, East, and South Europe, and the Commonwealth of Independent States; W.Wilinski Foreign Direct Investment in New EU Member States from Central and Eastern Europe: An Investment Development Path Perspective; M.Gorynia , J.Nowak , P.Tarka , & R.Wolniak Sustainable Foreign Direct Investments: Regional Development and Transition Economies; M.Svetlicic Born-Global Firms from China and Norway: A Comparison; S.Karlsen , Y.Zhao , & R.Lunnan Becoming a True Born Global without Any Experiential Market Knowledge: Three Chinese Cases; T.Vissak  & X.Zhang From National Leaders to Global Players: Evidence from Russian MNEs in the High Tech Sector; A.Panibratov Analyzing Culture in a Cross-Border Acquisition: An Indian-Finnish Deal in Focus; N.Nummela  & M.Raukko Does Manufacturer's Export Marketing Engagement Pay off? Evidence from the Vietnamese Wood Furniture Industry; B.Petersen  & S.Pham Venturing Strategy and Growth Pattern of Malaysian Multinational Enterprises; Y.T.Chew , L.P.Ng , & C.K.Low Chinese Multinationals: Host Country Factors and Foreign Direct Investment Location; D.Quer , E.Claver , & L.Rienda Internationalizing a Brazilian Software Development Company; D.B.Prioste  & C.A.Yokomizo Brand Strategies of Firms from Emerging Economies; C.Chailan  & F.Ille What Explains Asian Investments in Denmark? M.W.Hansen , J.E.Torp , & H.Schaumburg-Müller Conclusion; M.Marinov & S.Marinova