Jesper Andreasson is a Senior Lecturer in Sport Science at Linnaeus University, Sweden.   Thomas Johansson is Professor of Education at the University of Gothenburg, Sweden. His publications include The Transformation of Sexuality (2007) and Young Migrants (2012) co-authored with K. Fangen and N. Hammarén.

• 1. Introduction 2. Historical and Contemporary Perspectives 3. Becoming a Fitness Professional 4. Learning Bodily Sensations: Getting the Pump 5. Gender and Fitness in the Global Blogosphere 6. Beauty, Health and Doping Trajectories 7. Healthy and Heavenly Bodies 8. Conclusions Appendix: Method and Methodology