Entrepreneurial Challenges in the 21st Century

Creating Stakeholder Value Co-Creation

AvS M Riad Shams,Hans Kaufmann

Häftad, Engelska, 2017

1 204 kr

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Beskrivning

Entrepreneurial Challenges in the 21st Century analyses the traditional and contemporary issues of entrepreneurial innovation potentials for stakeholder value co-creation, and structures the entrepreneurial co-creation concept to reinforce co-creation.

Produktinformation

Utgivningsdatum:2017-12-14
Mått:140 x 216 x 16 mm
Vikt:371 g
Format:Häftad
Språk:Engelska
Antal sidor:268
Upplaga:17001
Förlag:Palgrave Macmillan
ISBN:9781349559725

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Mer om författaren

Hans Ruediger Kaufmann is Professor of Marketing at the University of Nicosia, Cyprus, and Visiting Professor at the International Business School, Vilnius University, Lithuania. He was previously President of CIRCLE and is currently Vice-President of EMBRI and a board member of the AMA Global Marketing SIG. He is member of the editorial board of various journals and an Associate Editor of the WREMSD.Riad Shams is Associate Fellow at the EuroMed Academy of Business, Cyprus. Currently, he is pursuing his sponsored PhD at the University of Newcastle, Australia. His research focuses on entrepreneurship, value co-creation, relationship marketing, corporate reputation, image and brand positioning. He has an emerging publication record, with papers in top-tier journals and conferences.

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