Paul Baker is Professor of English Language at Lancaster University, UK. His books include Using Corpora to Analyse Gender (2014), Sexed Texts: Language, Gender and Sexuality (2008), Using Corpora in Discourse Analysis (2006), Public Discourses of Gay Men (2005) and Polari: The Lost Language of Gay Men (2002).Giuseppe Balirano is Associate Professor in English Linguistics and Translation at the University of Naples “L’Orientale”, Italy. His publications include: Humosexually Speaking: Laughter and the Intersections of Gender (2016, co-edited with Delia Chiaro); Languaging Diversity (with Nisco M.C., 2015); and Masculinity and Representation (2014).

“It would serve as an excellent resource for those interested in the masculine side of social constructionism theory as it relates to gender and invites further discussion of queering masculinities in underserved geopolitical areas.” (Ryan C. Redmond, Journal of Language and Sexuality, Vol. 10 (1), 2021)

• Chapter 1. Introduction; Giuseppe Balirano and Paul Baker.- Chapter 2. Is the rectum a goldmine? Queer theory, consumer masculinities, and capital pleasures Tommaso M. Milani.- Chapter 3. Masculinity and Gay-Friendly Advertising: A Comparative Analysis between the Italian and U.S Market; Eleonora Federici and Andrea Bernardelli.- Chapter 4. “Come and Get Your Love”: 'Starsky and Hutch', Disidentification, and U.S. Masculinities in the 1970s; Vincenzo Bavaro.- Chapter 5. The Televisual Representation of Ageing Gay Males: The Case of 'Vicious'; Laura Tommaso.- Chapter 6. The queer peer: masculinity and brotherhood in Cain and Abel literature and imagination; Paola Di Gennaro.- Chapter 7. An Effortless Voice: Queer Vocality and Transgender Identity in Kim Fu’s 'For Today I Am a Boy'; Serena Guarracino.- Chapter 8. Painting social change on a body canvas: trans bodies and their social impact; Emilia Di Martino.- Chapter 9. Neapolitan social-transgenderism: the discourse of Valentina OK; Annalisa Di Nuzzo.- Chapter 10. Undoing Black Masculinity: Isaac Julien’s Alternative Grammar of Visual Representation; Emilio Amideo.- Chapter 11. “You cry gay, you’re in”: The Case of Asylum Seekers in the UK; Maria Christina Nisco.- Chapter 12. The object of subordination is immaterial – discursive constructions of masculinity in a far-right online forum; Andrew Brindle.

Paul Baker is Professor of English Language at Lancaster University, UK. His books include Using Corpora to Analyse Gender (2014), Sexed Texts: Language, Gender and Sexuality (2008), Using Corpora in Discourse Analysis (2006), Public Discourses of Gay Men (2005) and Polari: The Lost Language of Gay Men (2002).Giuseppe Balirano is Associate Professor in English Linguistics and Translation at the University of Naples “L’Orientale”, Italy. His publications include: Humosexually Speaking: Laughter and the Intersections of Gender (2016, co-edited with Delia Chiaro); Languaging Diversity (with Nisco M.C., 2015); and Masculinity and Representation (2014).

“It would serve as an excellent resource for those interested in the masculine side of social constructionism theory as it relates to gender and invites further discussion of queering masculinities in underserved geopolitical areas.” (Ryan C. Redmond, Journal of Language and Sexuality, Vol. 10 (1), 2021)

• Chapter 1. Introduction; Giuseppe Balirano and Paul Baker.- Chapter 2. Is the rectum a goldmine? Queer theory, consumer masculinities, and capital pleasures Tommaso M. Milani.- Chapter 3. Masculinity and Gay-Friendly Advertising: A Comparative Analysis between the Italian and U.S Market; Eleonora Federici and Andrea Bernardelli.- Chapter 4. “Come and Get Your Love”: 'Starsky and Hutch', Disidentification, and U.S. Masculinities in the 1970s; Vincenzo Bavaro.- Chapter 5. The Televisual Representation of Ageing Gay Males: The Case of 'Vicious'; Laura Tommaso.- Chapter 6. The queer peer: masculinity and brotherhood in Cain and Abel literature and imagination; Paola Di Gennaro.- Chapter 7. An Effortless Voice: Queer Vocality and Transgender Identity in Kim Fu’s 'For Today I Am a Boy'; Serena Guarracino.- Chapter 8. Painting social change on a body canvas: trans bodies and their social impact; Emilia Di Martino.- Chapter 9. Neapolitan social-transgenderism: the discourse of Valentina OK; Annalisa Di Nuzzo.- Chapter 10. Undoing Black Masculinity: Isaac Julien’s Alternative Grammar of Visual Representation; Emilio Amideo.- Chapter 11. “You cry gay, you’re in”: The Case of Asylum Seekers in the UK; Maria Christina Nisco.- Chapter 12. The object of subordination is immaterial – discursive constructions of masculinity in a far-right online forum; Andrew Brindle.