Designing the Department Store

Display and Retail at the Turn of the Twentieth Century

Inbunden, Engelska, 2019

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Beskrivning

The book builds an original argument for the department store as a significant site of design production, and therefore offers an alternative interpretation to the mainstream focus on consumption within retail history. Emily M. Orr presents a fresh perspective on the rise of modern urban consumer culture, of which the department store was a key feature. By investigating the production processes of display as well as fascinating information about display-making’s tools and technologies, the skills of the displayman and the meaning and context of design decisions which shaped the final visual effect are revealed.In addition, the book identifies and isolates ‘display’ as a distinct moment in the life of the commodity, and understands it as an influential channel of mediation in the shopping experience. The assembly and interpretation of a diverse range of previously unexplored primary resources and archives yields fascinating new evidence, showing how display achieved an agency which transformed everyday objects into commodities and made consumers out of passersby.

Produktinformation

Utgivningsdatum:2019-11-28
Mått:160 x 236 x 16 mm
Vikt:540 g
Format:Inbunden
Språk:Engelska
Antal sidor:208
Förlag:Bloomsbury Publishing PLC
ISBN:9781350054370

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Mer om författaren

Emily Marshall Orr is Assistant Curator of Modern and Contemporary American Design at Cooper Hewitt, Smithsonian Design Museum, USA.

Recensioner i media

In Designing the Department Store, Emily M. Orr reveals how art and commerce developed in tandem throughout the 19th century, in response to the era’s World Fairs and the growing influence of design reform. Orr demonstrates the depth of this convergence, and highlights the common roots that department stores and art museums share.

Innehållsförteckning

List of IllustrationsAcknowledgmentsAbbreviationsIntroductionGeographical and Historical ContextContributing to the History of the Department StoreChapter One: Retail Architecture The Visibility of Constructionand RenovationThe Changeable Design of the StorefrontArchitectural Display as CompetitionTechnical Scope as a Show FeatureChapter Two: Window DisplayProfessional DevelopmentMaking Window DisplaysStocky StyleDraping Techniques and the Female GazeSculptural StyleMachinery of DisplayThe Unit PrincipleChapter Three: The Shopfitting IndustrySilent SalesmanshipScience of ShopkeepingThe Shopfitting Industry and Exhibition CultureFrom Density to OpennessChapter Four: The Department Store InteriorSeasonalityA Great Decoration EventVirtual Travel via DisplayThe Model Room: An Interior of InteriorsProfessional DevelopmentConclusionThe Modern DisplaymanIn SummaryBibliography