Bokus
Dimitri Koumbis - Introduction to Fashion Retailing, Häftad

Häftad, Engelska, 2021

Introduction to Fashion Retailing

From Managing to Merchandising

Av Dimitri Koumbis

Del i serien Basics Fashion Management

347 kr

Skickas tisdag 10/11. Fri frakt över 249 kr.

Beskrivning
If you’re taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he’ll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You’ll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS.This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There’s also a whole new chapter introducing visual merchandising, expanding on the importance of the store’s overall design and visual representation of products.
Produktinformation
Utforska kategorier
Mer om författaren

Dimitri Koumbis has over 20 years of retail experience as a practitioner and educator, working in merchandising, management, and store design for fast fashion brands such as Urban Outfitters and Gap, Inc.

Recensioner i media

The definitive road-map to understand the ever-evolving retail landscape, whether for the interested fashion student or savvy industry stalwart. Koumbis breaks down the often intimidating sea of acronyms and jargon associated with the business of selling, charting retail's course from the first "brick and mortar," the trading post, through to the twentieth century shopping metropolis and the emergence of e-tail empires, all the while analyzing the intricacies of consumer and corporate behavior, and provoking discussion through compelling exercises and case studies. An invaluable conversation-shaping text rich with knowledge and expertise.

Betyg & recensioner

0 recensioner

Inga recensioner tillgängliga.

Mer från samma serie