Basics Fashion Management – serie
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21 produkter
Visual Merchandising for Fashion
Av Sarah Bailey, Jonathan Baker
Häftad, 2021
397 kr
Lägg i varukorg
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and …
Visual Merchandising for Fashion
Av Sarah Bailey, Jonathan Baker
E-bok, 2021
434 kr
Lägg i varukorg
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and …
Visual Merchandising for Fashion
Av Sarah Bailey, Jonathan Baker
E-bok, 2021
424 kr
Lägg i varukorg
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and …
Practical Guide to the Fashion Industry
Concept to Customer
Häftad, 2021
309 kr
Lägg i varukorg
Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, …
Practical Guide to the Fashion Industry
Concept to Customer
E-bok, 2021
385 kr
Lägg i varukorg
Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, …
Fashion Promotion
Building a Brand Through Marketing and Communication
Häftad, 2021
347 kr
Lägg i varukorg
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers …
Fashion Promotion
Building a Brand Through Marketing and Communication
E-bok, 2021
434 kr
Lägg i varukorg
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers …
Introduction to Fashion Retailing
From Managing to Merchandising
Häftad, 2021
347 kr
Lägg i varukorg
If you’re taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he’ll walk you through everything from the history of retail design, to the intricacies of …
Introduction to Fashion Retailing
From Managing to Merchandising
E-bok, 2021
434 kr
Lägg i varukorg
If you''re taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing , he''ll walk you through everything from the history of retail design, to the intricacies of …
Fashion Wholesaling
From Manufacturer to Retailer
Häftad, 2022
334 kr
Lägg i varukorg
Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to navigating trade shows, and working in different territories, Fashion Wholesaling is the ultimate guide …
Fashion Wholesaling
From Manufacturer to Retailer
E-bok, 2022
385 kr
Lägg i varukorg
Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to navigating trade shows, and working in different territories, Fashion Wholesaling is the ultimate guide …
Fashion Wholesaling
From Manufacturer to Retailer
E-bok, 2022
385 kr
Lägg i varukorg
Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to navigating trade shows, and working in different territories, Fashion Wholesaling is the ultimate guide …
Introduction to Fashion Retailing
From Managing to Merchandising
E-bok, 2021
434 kr
Lägg i varukorg
If you''re taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing , he''ll walk you through everything from the history of retail design, to the intricacies of …
Practical Guide to the Fashion Industry
Concept to Customer
E-bok, 2021
385 kr
Lägg i varukorg
Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, …
Fashion Promotion
Building a Brand Through Marketing and Communication
E-bok, 2021
434 kr
Lägg i varukorg
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers …
Fashion Buying
From Trend Forecasting to Shop Floor
Av Clare McTurk, Dimitri Koumbis
Häftad, 2025
354 kr
Lägg i varukorg
What do fashion buyers do? How do they think? What does forecasting trends or planning a range actually entail? How can they shape the future of fashion?Featuring new interviews and analysis of the most up-to-date industry figures and trends, this 3rd edition has all you need to get up-to-speed on …
Fashion Buying
From Trend Forecasting to Shop Floor
Av Clare McTurk, Dimitri Koumbis
E-bok, 2025
385 kr
Lägg i varukorg
What do fashion buyers do? How do they think? What does forecasting trends or planning a range actually entail? How can they shape the future of fashion? Featuring new interviews and analysis of the most up-to-date industry figures and trends, this 3rd edition has all you need to get up-to-speed on …
Fashion Buying
From Trend Forecasting to Shop Floor
Av Clare McTurk, Dimitri Koumbis
E-bok, 2025
385 kr
Lägg i varukorg
What do fashion buyers do? How do they think? What does forecasting trends or planning a range actually entail? How can they shape the future of fashion? Featuring new interviews and analysis of the most up-to-date industry figures and trends, this 3rd edition has all you need to get up-to-speed on …
Fashion Buying
From Trend Forecasting to Shop Floor
Av David Shaw, Dimitri Koumbis
E-bok, 2017
409 kr
Lägg i varukorg
Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today''s fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion …
Fashion Buying
From Trend Forecasting to Shop Floor
Av David Shaw, Dimitri Koumbis
E-bok, 2020
405 kr
Lägg i varukorg
Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today''s fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion …
Basics Fashion Management 01: Fashion Merchandising
E-bok, 2011
335 kr
Lägg i varukorg
Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and …
