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Linda B. Tucker - Fashion Wholesaling, Häftad

Häftad, Engelska, 2022

Fashion Wholesaling

From Manufacturer to Retailer

Av Linda B. Tucker

Del i serien Basics Fashion Management

334 kr

Skickas måndag 9/11. Fri frakt över 249 kr.

Beskrivning
Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to navigating trade shows, and working in different territories, Fashion Wholesaling is the ultimate guide to an often overlooked but rewarding career path.Clearly illustrated case studies and industry-focused exercises put the journey from apparel factory to retailer into a practical, real-world context for anyone looking for a way into the business of fashion.
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Linda B. Tucker is Lecturer Emerita at California Polytechnic State University, USA, where she teaches Apparel Wholesale Operations in the Apparel Merchandising & Management Department. She has over 40 years’ experience in fashion design, retailing, wholesale apparel selling, sales force management and business consulting.

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Invaluable in detailing the ins and outs of fashion wholesaling. It combines theory and practice in a thought-provoking way that allows the student to envision their own entry and success in the field!

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