Fashion Wholesaling

From Manufacturer to Retailer

AvLinda B. Tucker

Häftad, Engelska, 2022

Del i serien Basics Fashion Management

318 kr

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Beskrivning

Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to navigating trade shows, and working in different territories, Fashion Wholesaling is the ultimate guide to an often overlooked but rewarding career path.Clearly illustrated case studies and industry-focused exercises put the journey from apparel factory to retailer into a practical, real-world context for anyone looking for a way into the business of fashion.

Produktinformation

Utgivningsdatum:2022-06-16
Mått:160 x 228 x 10 mm
Vikt:360 g
Format:Häftad
Språk:Engelska
Serie:Basics Fashion Management
Antal sidor:160
Förlag:Bloomsbury Publishing PLC
ISBN:9781350169838

Utforska kategorier

Servicesektorn inom Ekonomi och Ledarskap
Projektledning inom Ekonomi och Ledarskap
Tillverkningsindustri inom Ekonomi och Ledarskap

Mer om författaren

Linda B. Tucker is Lecturer Emerita at California Polytechnic State University, USA, where she teaches Apparel Wholesale Operations in the Apparel Merchandising & Management Department. She has over 40 years’ experience in fashion design, retailing, wholesale apparel selling, sales force management and business consulting.

Recensioner i media

Invaluable in detailing the ins and outs of fashion wholesaling. It combines theory and practice in a thought-provoking way that allows the student to envision their own entry and success in the field!

Innehållsförteckning

PrefaceIntroduction1. The Fashion Wholesale BusinessWholesale Selling as a Career OptionStructural Overview of the Fashion IndustryTypes of Wholesale Sales RepsVendor-Rep ContractsResources, Activities and Further Reading2. Fashion Vendors and Wholesale CustomersWholesale VendorsFashion VendorsThe Implications of ScaleBrand GoalsWholesale CustomersBuilding a Customer BaseResources, Activities and Further Reading3. The Wholesale Selling EnvironmentDifferent Types of Selling EnvironmentsFashion Trade ShowsTrend Forecasting CompaniesResources, Activities and Further Reading4. The Wholesale Fashion Selling ProcessMaking the Sales PresentationSales TerritoriesForecasting SalesAfter the Order is WrittenResources, Activities and Further Reading5. Trends in Fashion Wholesale SellingThe Changing Environment for Retailers and WholesalersTrends in Fashion Wholesale SellingWholesale Internet SellingTheories of Fashion Market ChangesResources, Activities and Further ReadingConclusionGlossaryBibliography