Authentic Design

Ethics and Morality in Communication Design

AvDavid Crow

Häftad, Engelska, 2027

Del i serien Bloomsbury Visual Arts

304 kr

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Beskrivning

This book is an exploration of communication design driven by a need for authenticity. It illustrates how communication design has dealt with social, ethical and political issues and looks at how it has adapted to changes in our social and political values – and continues to do so. Each chapter explores a distinct socio-political issue through established and new case studies and explains the context and the semiotics of these stories. Through these examples, readers will appreciate the effect that global interconnections, the threat of international terrorism, worldwide inequality and the growing concern about the climate has had on the discipline.- Ethical considerations, and why authenticity matters- How political and social issues influence direct action and commercial decisions- Dilemmas of balancing opposing views and social values - Celebrating true individual expression and encouraging dialogue rather than conflictVideos, exercises and discussion questions provide engaging ways for readers to explore the topic further, both within their own practice and in other designers' work.

Produktinformation

Utgivningsdatum:2027-09-16
Mått:189 x 246 x 11 mm
Vikt:369 g
Format:Häftad
Språk:Engelska
Serie:Bloomsbury Visual Arts
Antal sidor:200
Förlag:Bloomsbury Publishing PLC
ISBN:9781350247284

Utforska kategorier

Grafisk design inom Kultur
Filosofiska discipliner inom Filosofi och religion

Mer om författaren

David Crow, until his sudden death in 2022, was UAL's (University of the Arts, UK) Pro Vice-Chancellor and Head of Colleges for Camberwell, Chelsea and Wimbledon Colleges of Arts. His first book Visible Signs is now a standard text in many Art & Design Schools and has been published in English, Korean, German and Japanese.

Innehållsförteckning

Introduction· Who this book is for· Why this book is needed today· Broad introduction to ethical considerations in cultural production· Radical moments from design history and their socio-political contextChapter 1 – ConnectedVisual Language across new Global, social and technological networks1.1 The politics of language1.2 Typography in a global economic market1.3 The western centric pictogram1.4 The subliminal politics of emoticons1.5 Creating communities of like-minded people1.6 Discussion questions1.7 ExercisesChapter 2 – Express YourselfChallenging Social Norms through Personal Identity2.1 Cultural stereotypes and media representation2.2 Tribalism and youth movements2.3 The packaging of lifestyle2.4 Fashion as a political arena2.5 Gender identity and inclusivity 2.6 Discussion questions2.7 ExercisesChapter 3 – A cause worth fighting forThe graphics of socio-political conflict3.1 1960s counter culture3.2 Anti-brand and anti-capitalism3.3 Music and protest3.4 International dissent3.5 The future of the planet3.6 Discussion questions3.7 ExercisesChapter 4 – Consumption Re-signifiedA new ethical framework4.1 Mass consumption and design4.2 Ethics and sustainability4.3 Social awareness as a brand equity4.4 Access versus ownership4.5 Niche products4.6 Discussion questions4.7 ExercisesChapter 5 – Looking AheadDesign education and the future5.1 International design school models5.2 An ethical curriculum5.3 Decolonising the curriculum5.4 New approaches to learning5.5 New learning spaces5.6 Sample project briefs