Brooke Hansen is the Director of the Hospitality and Tourism Management Program at the University of South Florida, USA, and founder of the consulting business Regenerative Tourism Solutions. She is an academic affiliate of the Center for Responsible Travel (CREST) and is a Fulbright Specialist working on sustainable development and tourism promotion in Serbia. She serves on the Board of Directors for Keep Florida Beautiful. Her research projects focus on virtualization technologies for tourism, sustainable businesses practices, certifications in tourism, regenerative food systems, and promoting the UN Sustainable Development Goals.

"A comprehensive guide to driving sustainability in your organization in a systematic way ... which is the only way! Hansen provides practical guidance such as using standards first for self-guidance to drive real improvement in your business practices rather than just aiming for an external badge."

• Chapter - 01: Why sustainability ? the global frameworks being used for sustainable tourism;Chapter - 02: Embracing sustainability in tourism and hospitality;Chapter - 03: Regulations and reporting in sustainable tourism and hospitality;Chapter - 04: Harmonizing sustainability metrics and platforms;Chapter - 05: Sustainability certifications for tourism and hospitality;Chapter - 06: Embedded in regions, municipalities, destinations, and communities – how to connect the dots for sustainable tourism promotion;Chapter - 07: Reducing waste impact;Chapter - 08: Emissions reductions – global mandates and tools to help;Chapter - 09: The people side of sustainability – from employees and travelers to shareholders to stakeholders;Chapter - 10: Avoiding greenwashing and greenhushing;Chapter - 11: Charting the future of sustainable tourism and hospitality management;

Brooke Hansen is the Director of the Hospitality and Tourism Management Program at the University of South Florida, USA, and founder of the consulting business Regenerative Tourism Solutions. She is an academic affiliate of the Center for Responsible Travel (CREST) and is a Fulbright Specialist working on sustainable development and tourism promotion in Serbia. She serves on the Board of Directors for Keep Florida Beautiful. Her research projects focus on virtualization technologies for tourism, sustainable businesses practices, certifications in tourism, regenerative food systems, and promoting the UN Sustainable Development Goals.

"A comprehensive guide to driving sustainability in your organization in a systematic way ... which is the only way! Hansen provides practical guidance such as using standards first for self-guidance to drive real improvement in your business practices rather than just aiming for an external badge."

• Chapter - 01: Why sustainability ? the global frameworks being used for sustainable tourism;Chapter - 02: Embracing sustainability in tourism and hospitality;Chapter - 03: Regulations and reporting in sustainable tourism and hospitality;Chapter - 04: Harmonizing sustainability metrics and platforms;Chapter - 05: Sustainability certifications for tourism and hospitality;Chapter - 06: Embedded in regions, municipalities, destinations, and communities – how to connect the dots for sustainable tourism promotion;Chapter - 07: Reducing waste impact;Chapter - 08: Emissions reductions – global mandates and tools to help;Chapter - 09: The people side of sustainability – from employees and travelers to shareholders to stakeholders;Chapter - 10: Avoiding greenwashing and greenhushing;Chapter - 11: Charting the future of sustainable tourism and hospitality management;