Alice Bentinck MBE is the co-founder of Entrepreneur First. She is part of the UK government's AI Council and was selected as one of the Prime Minister’s Business Council advisors 2022. She started her career at McKinsey & Co.Matt Clifford MBE is the co-founder and CEO of Entrepreneur First. He is a non-executive director of Innovate UK, and a Trustee of the Kennedy Memorial Trust. Matt started his career at McKinsey & Co. and holds degrees from Cambridge and MIT, where he was a Kennedy Scholar.Matt and Alice also co-founded Code First: Girls, the UK’s leading organization for women in tech, which has taught more than 50,000 women to code, for free. They are both now non-executive directors.

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• ForewordIntroductionPART 1: The Founder Mindset1: What makes a great founder2: The myths that stop founders3: What causes failure and how to avoid it4: Cultivating the mindset of a founderPART 2: The Founding Process5: Three and a half rules for ambitious founders6: Understand your edge7: How to use your edge8: Choosing your co-founder9: Working with your co-founder and testing the team10: Getting to founder/idea fit11: Customer Development – finding out your customer’s secretsPART 3: Growing and Scaling12: An introduction to startup financing13: How to raise money14: Preparing for the road ahead15: Building culture16: What happens next?BibliographyAcknowledgementsIndex

Alice Bentinck MBE is the co-founder of Entrepreneur First. She is part of the UK government's AI Council and was selected as one of the Prime Minister’s Business Council advisors 2022. She started her career at McKinsey & Co.Matt Clifford MBE is the co-founder and CEO of Entrepreneur First. He is a non-executive director of Innovate UK, and a Trustee of the Kennedy Memorial Trust. Matt started his career at McKinsey & Co. and holds degrees from Cambridge and MIT, where he was a Kennedy Scholar.Matt and Alice also co-founded Code First: Girls, the UK’s leading organization for women in tech, which has taught more than 50,000 women to code, for free. They are both now non-executive directors.

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• ForewordIntroductionPART 1: The Founder Mindset1: What makes a great founder2: The myths that stop founders3: What causes failure and how to avoid it4: Cultivating the mindset of a founderPART 2: The Founding Process5: Three and a half rules for ambitious founders6: Understand your edge7: How to use your edge8: Choosing your co-founder9: Working with your co-founder and testing the team10: Getting to founder/idea fit11: Customer Development – finding out your customer’s secretsPART 3: Growing and Scaling12: An introduction to startup financing13: How to raise money14: Preparing for the road ahead15: Building culture16: What happens next?BibliographyAcknowledgementsIndex

Alice Bentinck MBE is the co-founder of Entrepreneur First. She is part of the UK government's AI Council and was selected as one of the Prime Minister’s Business Council advisors 2022. She started her career at McKinsey & Co.Matt Clifford MBE is the co-founder and CEO of Entrepreneur First. He is a non-executive director of Innovate UK, and a Trustee of the Kennedy Memorial Trust. Matt started his career at McKinsey & Co. and holds degrees from Cambridge and MIT, where he was a Kennedy Scholar.Matt and Alice also co-founded Code First: Girls, the UK’s leading organization for women in tech, which has taught more than 50,000 women to code, for free. They are both now non-executive directors.

Select Guide Rating

• ForewordIntroductionPART 1: The Founder Mindset1: What makes a great founder2: The myths that stop founders3: What causes failure and how to avoid it4: Cultivating the mindset of a founderPART 2: The Founding Process5: Three and a half rules for ambitious founders6: Understand your edge7: How to use your edge8: Choosing your co-founder9: Working with your co-founder and testing the team10: Getting to founder/idea fit11: Customer Development – finding out your customer’s secretsPART 3: Growing and Scaling12: An introduction to startup financing13: How to raise money14: Preparing for the road ahead15: Building culture16: What happens next?BibliographyAcknowledgementsIndex