Merve Kütük-Kuriş is an Assistant Professor of Gender and Women’s Studies in the Department of Sociology at Boğaziçi University. She received her M.Phil. in Political Theory from the University of Oxford and her PhD in Politics from SOAS, University of London. Her main research interests revolve around social and political theory, political ethnography, sociology of Islam, social movements, and gender studies with particular reference to the Middle East. Kütük Kuriş has published in edited collections and peer-reviewed journals, including Women’s Studies International Forum, Journal of Middle East Women’s Studies, and Religions.

This comprehensive and clever study offers new insights into the relationship of religion and fashion, providing a rich, historicised, ethnographic account of a new generation of ‘Muslim fashionistas’ entering a field of previously male-led companies. Kütük-Kuriş’ probing account explores how fashion provides a unique terrain for the ambiguous and often conflictual processes of crafting the pious neoliberal subject.

• List of FiguresAcknowledgments AbbreviationsIntroduction: Same Old Debates, New Social Agents1. Rethinking Muslim Women’s Agency2. The Politics of Gender in Modern Turkey3. A Style of One’s Own4. Diversifying ‘Muslim Chic’5. The New Islamic Leisure Sites and The Making of Cosmopolitan Muslim Selves6. Helping the Poor in Splendour7. Balancing Work and Family: Happy Medium or Dual Strain?Conclusion: The Women of Many Talents: New Bourgeois Muslim Women Under the AKPAppendix I: InterlocutorsAppendix II: Cyber-Ethnography and Short Encounters ReferencesIndex

Merve Kütük-Kuriş is an Assistant Professor of Gender and Women’s Studies in the Department of Sociology at Boğaziçi University. She received her M.Phil. in Political Theory from the University of Oxford and her PhD in Politics from SOAS, University of London. Her main research interests revolve around social and political theory, political ethnography, sociology of Islam, social movements, and gender studies with particular reference to the Middle East. Kütük Kuriş has published in edited collections and peer-reviewed journals, including Women’s Studies International Forum, Journal of Middle East Women’s Studies, and Religions.

This comprehensive and clever study offers new insights into the relationship of religion and fashion, providing a rich, historicised, ethnographic account of a new generation of ‘Muslim fashionistas’ entering a field of previously male-led companies. Kütük-Kuriş’ probing account explores how fashion provides a unique terrain for the ambiguous and often conflictual processes of crafting the pious neoliberal subject.

• List of FiguresAcknowledgments AbbreviationsIntroduction: Same Old Debates, New Social Agents1. Rethinking Muslim Women’s Agency2. The Politics of Gender in Modern Turkey3. A Style of One’s Own4. Diversifying ‘Muslim Chic’5. The New Islamic Leisure Sites and The Making of Cosmopolitan Muslim Selves6. Helping the Poor in Splendour7. Balancing Work and Family: Happy Medium or Dual Strain?Conclusion: The Women of Many Talents: New Bourgeois Muslim Women Under the AKPAppendix I: InterlocutorsAppendix II: Cyber-Ethnography and Short Encounters ReferencesIndex