Consuming Global Images

Gary D. Rhodes is Professor of Media, Oklahoma Baptist University. He is the author of Emerald Illusions: The Irish in Early American Cinema (2012), The Perils of Moviegoing in America (2012), and The Birth of the American Horror Film (2018). He is a founding editor of Horror Studies: An Interdisciplinary Journal. Rhodes is also the writer-director of the documentary films Lugosi: Hollywood's Dracula (1997) and Banned in Oklahoma (2004). Robert Singer, Professor of Liberal Studies, CUNY Graduate Center [ret]. He received a Ph.D. from New York University in Comparative Literature. His areas of expertise include literary and film interrelations, interdisciplinary research in film history and aesthetics, and comparative studies. He is the ReFocus: American and International Film series co-editor for Edinburgh University Press. He has written and directed several independent short films and co-produced the animated film, Ulalume (2022). Among his more recent publications are Consuming Images: Film Art and the Television Commercial (EUP, 2020), co-authored with Gary Rhodes, and “A View from the Boardwalk: The W.P.A. New York City Guide and Coney Island Hypertext,” in Rewriting America: New Essays on the Federal Writers’ Project, ed. Sara Rutkowski, (2022).

Consuming Global Images is a timely collection that addresses many compelling issues, subjects and themes regarding international commercials from several national cinemas and historical contexts. Individual chapters offer exciting, useful discussions that address the content, style, auteurs and history of commercials, fulfilling the editors’ aim to expand scholarly and critical attention to an often overlooked form.

• List of FiguresAcknowledgements Notes on the Contributors1. IntroductionRobert Singer and Gary D. Rhodes 2. And Now … A Cartoon From Our Sponsors: Examining the Narrative Form, Technique, and Evolution of European Animated Advertising Short FilmsWilliam J. Lorenzo3. Make Them Wait: Desire, Delay, and the Serial Gap in Television CommercialsMichael R. Soriano4. The Three Functions of the Commercial: Sensation, Emotion, and the Priming of Semantic Memory in Mobility EraManodip Chakraborty5. Branded: Native America and the Television CommercialGary D. Rhodes 6. “If You Really Want It, You Can”: The Adidas Torsion Ad as Heterotopia in 1990s RomaniaMonica Filimon7. Fellini’s Commercials: The Art of Complicitous SubversionFrank Burke8. Anderson and Martins: On Trains and Magic BoxesJosé Duarte9. “Not for the faint of heart”: Japanese Viral Marketing and Found Footage HorrorAlex Svensson10. “Tough-on-Crime” Political Advertisements as Home-Invasion Horror Short FilmsFielding Montgomery11. Woman-Smoke-Burn: Sensational Declension in Cigarette CommercialsRobert SingerIndex