Angharad N. Valdivia is Research Associate Professor of Communications at the University of Illinois, Urbana-Champaign. She is editor of Feminism, Multiculturalism, and the Media: Global Diversities (1995) and author of A Latina in the Land of Hollywood and Other Essays on Media Culture (2000).

"The present volume provides an overall perspective on the subject and is thus an extremely valuable resource. ...Contributors are distinguished scholars in their fields, who in addition to providing fresh analyses include extensive notes and bibliographies. Summing Up: Essential. The best of the best in a crowded field; upper-division undergraduates through faculty and professionals, including two-year technical students." CHOICE (of the hardcover edition)“[the essays] are bright and engaging and will no doubt encourage thought, discussion, and debate amongst their readers.” Reference Reviews “An excellent resource, with many contributions prompting insights and reflections beyond their subject matter.”Journal of Contemporary History

• Notes on Contributors viiiAcknowledgments xivIntroduction 1Angharad N. ValdiviaPart I Foundations1 Feminist Media Perspectives 19Margaret Gallagher2 New Horizons for Communication Theory in the New Media Age 40Denis McQuail3 From Modernization to Participation: The Past and Future of Development Communication in Media Studies 50Robert Huesca4 Tensions between Popular and Alternative Music: R.E.M. as an Artist-Intellectual 72Robert SloanePart II Production5 Approaches to Media History 93John Nerone6 Ethical Issues in Media Production 115Sharon L. Bracci7 Digital Capitalism: A Status Report on the Corporate Commonwealth of Information 137Dan Schiller8 Media Production: Individuals, Organizations, Institutions 157D. Charles Whitney and James S. Ettema9 From the Playboy to the Hustler: Class, Race, and the Marketing of Masculinity 188Gail Dines and Elizabeth R. PereaPart III Media Content10 Selling Survivor: The Use of TV News to Promote Commercial Entertainment 209Matthew P. McAllister11 Constructing Youth: Media, Youth, and the Politics of Representation 227Sharon R. Mazzarella12 The Less Space We Take, the More Powerful We’ll Be: How Advertising Uses Gender to Invert Signs of Empowerment and Social Equality 247Vickie Rutledge Shields13 Constructing a New Model of Ethnic Media: Image-Saturated Latina Magazines as Touchstones 272Melissa A. Johnson14 Out of India: Fashion Culture and the Marketing of Ethnic Style 293Sujata MoortiPart IV Media Audiences15 Resuscitating Feminist Audience Studies: Revisiting the Politics of Representation and Resistance 311Radhika E. Parameswaran16 The Changing Nature of Audiences: From the Mass Audience to the Interactive Media User 337Sonia Livingstone17 The Cultural Revolution in Audience Research 360Virginia Nightingale18 Practicing Embodiment: Reality, Respect, and Issues of Gender in Media Reception 382Joke Hermes19 Salsa as Popular Culture: Ethnic Audiences Constructing an Identity 399Angharad N. ValdiviaPart V Effects20 Race and Crime in the Media: Research from a Media Effects Perspective 421Mary Beth Oliver21 The Appeal and Impact of Media Sex and Violence 437Jennings Bryant and Dorina Miron22 The Role of Interactive Media in Children’s Cognitive Development 461Ellen A. Wartella, Barbara J. O’Keefe, and Ronda M. Scantlin23 The Impact of Stereotypical and Counter-Stereotypical News on Viewer Perceptions of Blacks and Latinos: An Exploratory Study 480Michael C. Casas and Travis L. DixonPart VI Futures24 Where We Should Go Next and Why We Probably Won’t: An Entirely Idiosyncratic, Utopian, and Unashamedly Peppery Map for the Future 495John D. H. Downing25 All Consuming Identities: Race, Mass Media, and the Pedagogy of Resentment in the Age of Difference 513Cameron McCarthy26 Expanding the Definition of Media Activism 529Carrie A. Rentschler27 Realpolitik and Utopias of Universal Bonds: For a Critique of Technoglobalism 548Armand Mattelart translated from the French by Samira Hassa28 Intellectual Property, Cultural Production, and the Location of Africa 565Boatema BoatengIndex 578