Investigating Audiences

AvAndy Ruddock

Inbunden, Engelska, 2007

2 420 kr

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1 565 kr

Beskrivning

Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students' own media experience.

The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers and listeners.

Further to this, the book looks at the different ways in which media influence can be accessed and the attendant methodological consequences. These issues are then applied to a survey of recent scholarship on a variety of topics such as violence, pornography, video gaming, and children and advertising.

Investigating Audiences will be very useful for undergraduates in media studies/mass communications courses containing qualitative research components and dealing with cultural studies themes and approaches to audience studies.

Produktinformation

Utgivningsdatum:2007-08-08
Mått:170 x 242 x undefined mm
Vikt:500 g
Format:Inbunden
Språk:Engelska
Antal sidor:200
Upplaga:1
Förlag:SAGE Publications
ISBN:9781412922692

Utforska kategorier

Referensverk och tvärvetenskap inom Samhälle och politik

Mer om författaren

Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary “isms”; activism, sexism, Trumpism, and extremism.

Recensioner i media

This is an excellent textbook and will be used as essential reading on the core, optional and postgraduate modules which I currently teach.

Innehållsförteckning

Can I Write ′I′ in an EssayNews and Public InformationMedia, Pleasure and IdentityThe Meaning of the MeaninglessFans, Power and CommunicationObjectionable ContentSex, Violence and AudiencesReality, Media and CelebrityYoung People, Technology and Cultural Citizenship