E-bok, Engelska, 2010
Choice-Based Conjoint Analysis
Av Pallavi Chitturi, James B. Wiley, Damaraju Raghavarao
3065 kr
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Beskrivning
Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.
Produktinformation
- Utgivningsdatum: 2010-08-03
- Språk: Engelska
- Filformat: PDF
- Kopieringsskydd: LCP
- ISBN: 9781420099973
- Förlag: CRC Press
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