Choice-Based Conjoint Analysis
Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi
Inbunden, 2010
2 706 kr
Choice-Based Conjoint Analysis
Models and Designs
AvPallavi Chitturi,James B. Wiley
E-bok
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Beskrivning
Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.
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