Presidential Campaigns in the Age of Social Media

William L. Benoit (Ph.D., Wayne State University) is a professor of communication studies at the University of Alabama, Birmingham. He has published books and journal articles on functional theory, which he developed with his co-authors.Mark J. Glantz (Ph.D., University of Missouri) is an associate professor of communication and media studies at St. Norbert University. He has published books and articles on a variety of topics including Persuasive Attacks on Donald Trump in the 2016 Presidential Primary.

• Preface – Introduction – Methods and Procedures – Candidacy Announcement Speeches – Primary Television Spots – Primary Debates – Primary Social Media – Primary TV Talk Shows – Nomination Acceptance Addresses – General Television Spots – General Debates – General Social Media – Conclusions and Comparisons – Appendix: Meta-Analysis of Research on the Functional Theory of Political Campaign Discourse – References – Index.