H. Russell Bernard is director of the Institute for Social Science Research at Arizona State University, professor emeritus of anthropology at the University of Florida, and a member of the National Academy of Sciences. He is co-editor of Handbook of Methods in Cultural Anthropology, Second Edition, author of Social Research Methods, and founder and editor of the journal Field Methods.

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• PrefaceAbout the Author 1 Anthropology and the Social Sciences2 The Foundations of Social Research3 Preparing for Research4 Research Design: Experiments and Experimental Thinking5 Sampling I: The Basics6 Sampling II: Theory7 Sampling III: Nonprobability Samples and Choosing Informants 8 Interviewing I: Unstructured and Semistructured 9 Interviewing II: Questionnaires10 Interviewing III: Relational Data, Cultural Domains and Networks11 Scales and Scaling12 Participant Observation13 Field Notes and Database Management14 Direct and Indirect Observation15 Introduction to Qualitative and Quantitative Analysis16 Cognitive Anthropology I: Analyzing Relational Data, Cultural Domains and Networks 17 Cognitive Anthropology II: Decision Modeling, Taxonomies, and Componential Analysis18 Text Analysis I: Interpretive Analysis, Narrative Analysis, Performance Analysis, and Conversation Analysis19 Text Analysis II: Schema Analysis, Grounded Theory, Content Analysis, and Analytic Induction 20 Univariate Analysis21 Bivariate Analysis: Testing Relations22 Multivariate AnalysisContentsAppendix A: Table of Areas under a Normal CurveAppendix B: Student’s t Distribution Appendix C: Chi-Square Distribution TableAppendix D: F Table for the .05 Level of SignificanceAppendix E: Resources for FieldworkersReferencesAuthor IndexSubject Index

H. Russell Bernard is director of the Institute for Social Science Research at Arizona State University, professor emeritus of anthropology at the University of Florida, and a member of the National Academy of Sciences. He is co-editor of Handbook of Methods in Cultural Anthropology, Second Edition, author of Social Research Methods, and founder and editor of the journal Field Methods.

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• PrefaceAbout the Author 1 Anthropology and the Social Sciences2 The Foundations of Social Research3 Preparing for Research4 Research Design: Experiments and Experimental Thinking5 Sampling I: The Basics6 Sampling II: Theory7 Sampling III: Nonprobability Samples and Choosing Informants 8 Interviewing I: Unstructured and Semistructured 9 Interviewing II: Questionnaires10 Interviewing III: Relational Data, Cultural Domains and Networks11 Scales and Scaling12 Participant Observation13 Field Notes and Database Management14 Direct and Indirect Observation15 Introduction to Qualitative and Quantitative Analysis16 Cognitive Anthropology I: Analyzing Relational Data, Cultural Domains and Networks 17 Cognitive Anthropology II: Decision Modeling, Taxonomies, and Componential Analysis18 Text Analysis I: Interpretive Analysis, Narrative Analysis, Performance Analysis, and Conversation Analysis19 Text Analysis II: Schema Analysis, Grounded Theory, Content Analysis, and Analytic Induction 20 Univariate Analysis21 Bivariate Analysis: Testing Relations22 Multivariate AnalysisContentsAppendix A: Table of Areas under a Normal CurveAppendix B: Student’s t Distribution Appendix C: Chi-Square Distribution TableAppendix D: F Table for the .05 Level of SignificanceAppendix E: Resources for FieldworkersReferencesAuthor IndexSubject Index

H. Russell Bernard is director of the Institute for Social Science Research at Arizona State University, professor emeritus of anthropology at the University of Florida, and a member of the National Academy of Sciences. He is co-editor of Handbook of Methods in Cultural Anthropology, Second Edition, author of Social Research Methods, and founder and editor of the journal Field Methods.

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• PrefaceAbout the Author 1 Anthropology and the Social Sciences2 The Foundations of Social Research3 Preparing for Research4 Research Design: Experiments and Experimental Thinking5 Sampling I: The Basics6 Sampling II: Theory7 Sampling III: Nonprobability Samples and Choosing Informants 8 Interviewing I: Unstructured and Semistructured 9 Interviewing II: Questionnaires10 Interviewing III: Relational Data, Cultural Domains and Networks11 Scales and Scaling12 Participant Observation13 Field Notes and Database Management14 Direct and Indirect Observation15 Introduction to Qualitative and Quantitative Analysis16 Cognitive Anthropology I: Analyzing Relational Data, Cultural Domains and Networks 17 Cognitive Anthropology II: Decision Modeling, Taxonomies, and Componential Analysis18 Text Analysis I: Interpretive Analysis, Narrative Analysis, Performance Analysis, and Conversation Analysis19 Text Analysis II: Schema Analysis, Grounded Theory, Content Analysis, and Analytic Induction 20 Univariate Analysis21 Bivariate Analysis: Testing Relations22 Multivariate AnalysisContentsAppendix A: Table of Areas under a Normal CurveAppendix B: Student’s t Distribution Appendix C: Chi-Square Distribution TableAppendix D: F Table for the .05 Level of SignificanceAppendix E: Resources for FieldworkersReferencesAuthor IndexSubject Index