E-bok, Engelska, 2009
Understanding Media Users
From Theory to Practice
Av Tony Wilson
1515 kr
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Beskrivning
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies.
- examines the relationship between media and audiences by one of the world’s leading media scholars
- provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory
- charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
- concludes with additional insights into the future of media reception in a global age
Produktinformation
- Utgivningsdatum: 2009-01-30
- Språk: Engelska
- Filformat: PDF
- Kopieringsskydd: LCP
- ISBN: 9781444304961
- Förlag: Wiley
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