Campaign Communication and Political Marketing

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to countryCovers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and moreDraws on a variety of international case studies including the campaigns of Barack Obama and Nicolas SarkozyAnalyses the impact of digital media and 24/7 news cycle on campaign conduct