Maureen Molloy is Professor of Women’s Studies at the University of Auckland. Her work has focused on the relationships between academic ideas, policy contexts, and popular culture. Her most recent book is On Creating a Usable Culture: Margaret Mead and the Origins of American Cosmopolitanism (2008).  Wendy Larner is Professor of Human Geography and Sociology at the University of Bristol, UK. She is internationally recognized for her innovative scholarship on globalisation, neoliberalism and governance, and has published in a wide range of international journals, and edited books across the social sciences.  She is an Honorary Fellow of the Royal Society of New Zealand and an Academician of the UK’s Academy of Social Sciences.

“Fashioning Globalisationprovides a comprehensive and fascinating view of an industry which provides new insights into the ways in which globalization proceeds and provides an alternative and authoritative account of the role of the fashion design industry in a globalising world.”  (New Zealand Geographer, 24 April 2015)

• List of Figures and Credits ixPreface xiSeries Editors' Preface xivAcknowledgements xv1 What We Saw and Why We Started this Project 12 Global Aspirations: Theorising the New Zealand Designer Fashion Industry 193 Policy for a New Economy: 'After Neoliberalism' and the Designer Fashion Industry 43with Richard Le Heron and Nick Lewis4 Cultivating Urbanity: Fashion in a Not-so-global City 69with Alison Goodrum5 Gendering the 'Virtuous Circle': Production, Mediation and Consumption in the Cultural Economy 996 Creating Global Subjects: The Pedagogy of Fashionability 1257 Lifestyle or Workstyle? Female Entrepreneurs in New Zealand Designer Fashion 1538 Conclusion: An Unlikely Success Story? 179Index 191

Maureen Molloy is Professor of Women’s Studies at the University of Auckland. Her work has focused on the relationships between academic ideas, policy contexts, and popular culture. Her most recent book is On Creating a Usable Culture: Margaret Mead and the Origins of American Cosmopolitanism (2008).  Wendy Larner is Professor of Human Geography and Sociology at the University of Bristol, UK. She is internationally recognized for her innovative scholarship on globalisation, neoliberalism and governance, and has published in a wide range of international journals, and edited books across the social sciences.  She is an Honorary Fellow of the Royal Society of New Zealand and an Academician of the UK’s Academy of Social Sciences.

“Fashioning Globalisationprovides a comprehensive and fascinating view of an industry which provides new insights into the ways in which globalization proceeds and provides an alternative and authoritative account of the role of the fashion design industry in a globalising world.”  (New Zealand Geographer, 24 April 2015)

• List of Figures and Credits ixPreface xiSeries Editors' Preface xivAcknowledgements xv1 What We Saw and Why We Started this Project 12 Global Aspirations: Theorising the New Zealand Designer Fashion Industry 193 Policy for a New Economy: 'After Neoliberalism' and the Designer Fashion Industry 43with Richard Le Heron and Nick Lewis4 Cultivating Urbanity: Fashion in a Not-so-global City 69with Alison Goodrum5 Gendering the 'Virtuous Circle': Production, Mediation and Consumption in the Cultural Economy 996 Creating Global Subjects: The Pedagogy of Fashionability 1257 Lifestyle or Workstyle? Female Entrepreneurs in New Zealand Designer Fashion 1538 Conclusion: An Unlikely Success Story? 179Index 191

Maureen Molloy is Professor of Women’s Studies at the University of Auckland. Her work has focused on the relationships between academic ideas, policy contexts, and popular culture. Her most recent book is On Creating a Usable Culture: Margaret Mead and the Origins of American Cosmopolitanism (2008).  Wendy Larner is Professor of Human Geography and Sociology at the University of Bristol, UK. She is internationally recognized for her innovative scholarship on globalisation, neoliberalism and governance, and has published in a wide range of international journals, and edited books across the social sciences.  She is an Honorary Fellow of the Royal Society of New Zealand and an Academician of the UK’s Academy of Social Sciences.

“Fashioning Globalisationprovides a comprehensive and fascinating view of an industry which provides new insights into the ways in which globalization proceeds and provides an alternative and authoritative account of the role of the fashion design industry in a globalising world.”  (New Zealand Geographer, 24 April 2015)

• List of Figures and Credits ixPreface xiSeries Editors' Preface xivAcknowledgements xv1 What We Saw and Why We Started this Project 12 Global Aspirations: Theorising the New Zealand Designer Fashion Industry 193 Policy for a New Economy: 'After Neoliberalism' and the Designer Fashion Industry 43with Richard Le Heron and Nick Lewis4 Cultivating Urbanity: Fashion in a Not-so-global City 69with Alison Goodrum5 Gendering the 'Virtuous Circle': Production, Mediation and Consumption in the Cultural Economy 996 Creating Global Subjects: The Pedagogy of Fashionability 1257 Lifestyle or Workstyle? Female Entrepreneurs in New Zealand Designer Fashion 1538 Conclusion: An Unlikely Success Story? 179Index 191